Technavio, a tech-focused market research firm, has published a new report on the global online video platform market, which is expected to experience an excellent growth rate with a CAGR of close to 15% during the forecast period.
This latest report by Technavio covers the market outlook and growth prospects of the global online video platform market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global online video platform market into the following key regions: The Americas, APAC, and EMEA.
Geographical segmentation of the global online video platform market for 2015 (market share %)
|
Americas |
55.14% |
|
APAC |
26.49% |
|
EMEA |
18.37% |
Source: Technavio
The Americas: Largest revenue generating region for online video platform
The global online video platform market in the Americas was valued at around $235 million in 2015 and is expected to grow at a CAGR of almost 12% by 2020. Factors such as increasing demand for high-value data, use of the internet to transfer rich content, increased need for smartphones and tablets, and online advertising will lead to the growth of the American market. The US and Canada will emerge as the key revenue generators during the forecast period. The growing penetration of internet and requirement for display ads, such as in-app advertising and online search ads will boost the demand for online video platforms in the Americas. Moreover, the market in the Americas is driven by social media marketing, and content marketing via visual content and increase in the number of smartphone users.
“Several companies in the Americas are adopting digital marketing and social media tools to have better marketing campaigns. Service providers are offering solutions like content management system, marketing automation platforms (MAP), advertising, customer relationship management (CRM), and video quality of service (QoS) to companies to manage their marketing operations efficiently. Vendors in the market are also expanding their business to emerging nations like Brazil to increase their profitability,” says Ishmeet Kaur, a lead analyst at Technavio, specializing in research on an enterprise application.
Online Video Platform in EMEA
The global online video platform market in EMEA was valued at about $113 million in 2015 and is expected to grow at a CAGR of almost 19% by 2020. The growing demand for voice-on-demand services will increase the popularity of online video platforms in the EMEA market. The UK, Germany, Italy, Denmark, and France are some of the leading revenue generators in this region. The growth in digital marketing, high internet penetration, and marketing automation will help the boost the demand for these platforms in the market. Organizations are using digital marketing to market their products and to analyze the customer behavior and preferences to design new products and enhance their existing products. Vendors are integrating online video platform with video analytics that helps video publishers receive statics that includes video watch time, statistics on user location, the total number of video views, and behavior on the website.
Online Video Platform in APAC
The global online video platform market in APAC was valued at over $78 million in 2015 and is expected to grow at a CAGR of around 17% by 2020. Countries like India, China, Japan, South Korea, and Singapore contribute to the highest revenues in this region. The rising number of students enrolling in distance learning programs from foreign universities will lead to the growth of the APAC market. The proliferation of mobile devices increases the video consumption, data price, and global connectivity, which in turn, will lead to the progress of the APAC market during the forecast period.
The top leading vendors operating in the global online video platform market are:
- Brightcove
- Kaltura
- Ooyala
- thePlatform
Other prominent vendors in the market include Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.
A more detailed analysis is available in the Technavio report titled, ‘Global Online Video Platform Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Digital Video Content Market 2016-2020
- Global Video Services Market 2016-2020
- Global OTT Devices and Services Market 2016-2020
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