- The key vendors in the global CAS market 2015-2019 are China Digital TV Holding Co., Cisco Systems Inc., Nagravision SA, Orange SA, Verimatrix Inc. and ZTE Corp.
London, 16 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global CAS market 2015-2019. Increased adoption of IPTV in APAC is one of the key trends being observed in the market. The operators in this region have been rigorously promoting their services to increase their customer base and revenue. The increased broadband penetration has also contributed to the acceptance of IPTV. Increasing consumer interest, reaping the benefits of value-added services in IPTV with low installation costs, is also contributing to the growth of the market in this region. The global CAS market 2015-019 is likely to post a CAGR of 2.99% during the forecast period of 2014-2019.
CAS encodes broadcast programming to control access to digital TV, digital data and radio broadcast, and interactive services such as on-demand services for movies and games. The encryption and signal scrambling software in CAS protects digital content against unauthorized access and replication. It also ensures that content owners, broadcasters, and distributors can monetize and collect usage fees for content access.
CAS modules enable content providers to restrict unauthorized access to content, and also measure the number of consumers for each channel. These modules help sales personnel design appropriate marketing plans for the specific channel and type of shows, depending upon the number of consumers.
“Vendors are entering untapped markets, such as India and China, because of their improving economy and the increasing purchasing power parity of consumers,” says Faisal Ghaus, Vice President of Technavio Research.
“Because these regions are highly populated, vendors can easily expand their reach and capture the market share in these countries, and add to the market growth of the market.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
