- The key vendors in the global dark chocolate market 2015-2019 are Ferrero Group, Mars, Mondelēz International, and Nestlé.
London, 13 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global dark chocolate market 2015-2019. The recent increase in marketing initiatives is a critical trend observed in this market. Integrated marketing helps vendors to sell their products, and recent initiatives like distributing free samples, conducting road shows, and organizing workshops and exhibitions help enterprises to increase brand awareness. The global dark chocolate market is expected to grow at a CAGR of 8.58% during the forecasted period of 2014-2019.
Increasing awareness pertaining to the potential health benefits of dark chocolate is a major factor that augments the demand for dark chocolate. The presence of constituents like antioxidants, iron, and magnesium in dark chocolate fosters its popularity among the health conscious people. The gradual shift to premium and certified organic dark chocolate from regular chocolate is another factor that facilitates growth in this market.
“The growth in the organized retail sector is likely to have a positive impact on the global dark chocolate market. Until recently, international dark chocolate manufacturers found it difficult to sell their products in developing countries due to a high risk of product spoilage because of underdeveloped infrastructure and inadequate storage facilities,” says Faisal Ghaus, Vice President of Technavio Research.
“The display of products in retail stores is important while gaining consumer interest. Vendors can also conduct various in-store product promotions to encourage sales and obtain direct customer feedback and use the information obtained to refine their products.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
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