Development of CRM Mobile Applications Propelling Growth in the Global MDM Market: Technavio Report

Renewable energy

 

London, 12 May 2015: Technavio, the independent tech-focused global research firm, has published a report on the global MDM market 2015-2019, which is expected to grow at a CAGR of 25.40% during the period 2014-2019.

The main objective of MDM software is to provide a high level of security on both company-owned and employee-owned devices across the enterprise. As per Technavio data, more than 55% of employees use their personal devices at work to make calls and around 20% use them for SMS. The increasing usage of personal devices is paving the way for the growing usage of MDM solutions in enterprises.

“The market is witnessing the development of modern customer intelligence solutions. The mobile dimension and its interface with applications will give CRM solutions another area of interest,” says Faisal Ghaus, Vice President of Technavio.

“Mobile access to CRM systems provides improved functionality, especially to sales and service teams, for approaching customers and maintaining customer relationships.”

Key Market Drivers

  • Increasing adoption of BYOD policies
  • Increase in number of mobile platforms
  • Easy management of enterprise applications
  • Increased computing capabilities of mobile devices

Key Market Trends

  • Development of CRM mobile applications
  • Market consolidation
  • Rising demand from SMEs
  • Increasing adoption of SaaS-based MDM solutions in developing countries

Key Market Vendors

  • Citrix Systems Inc.
  • Good Technology Inc.
  • MobileIron Inc.
  • VMware Inc. (AirWatch LLC)

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…