- The key vendors in the Global Baby Health and Personal Care Market 2015-2019 are Johnson & Johnson Ltd., Kimberly-Clark Corp., Nestlé SA and Procter & Gamble Co. (P&G)
London, 26 February 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Baby Health and Personal Care Market 2015-2019. Baby Health and Personal Care is one of the largest segments in the Global Health and Personal Care Market. Rapid urbanization in recent times has brought a notable rise in disposable incomes and dual-income households. The number of working women has increased worldwide. As a result, spending on baby care products has also increased. All these factors are expected to play a pivotal role in propelling overall market growth during the forecast period. The overall market is expected to grow at a CAGR of 7.29 percent during the forecast period of 2014-2019.
TechNavio analysis indicates that the market is booming in developing countries such as India and China. Baby health and personal care products offer several health-related benefits to consumers. These involve convenience of use and the organic nature of baby care products. All these factors are resulting in an increase in the demand for baby care products worldwide.
“Developing regions are the next investment destination for all major players in this market. In these regions the market has seen a shift from traditional homemade food to baby food and formula products because of a rise in the working women population,” says Faisal Ghaus, Vice President of TechNavio Research.
“Also, in order to be more appealing to the market, vendors are routinely launching a variety of natural, organic, and eco-friendly ingredients. Such innovations are increasing consumer penetration of their products while increasing awareness of natural ingredients among people.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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