The global mass notification systems market was valued at almost $4 billion in 2015 and is expected to surpass $8 billion by 2020, says Technavio.
Technavio has announced its latest market research report on mass notification systems during the forecast period, 2016-2020. This market analysis, under the product lifecycle management vertical, discusses the major drivers and key emerging trends that will influence the growth of the global mass notification systems market during the forecast period. Some of the top vendors listed in this industry analysis include AtHoc, Honeywell, Siemens, Eaton, and Everbridge.
In terms of geographical analysis, APAC will be the fastest-growing region in the global market, and is expected to reach revenues of almost $2 billion by 2020. China will emerge as the key revenue-generators.
“The growing requirement for mobile based applications that include e-mail, message, alerts, pop-ups will fuel the growth of the market during the forecast period. The consumers use smartphones, tablets, and laptops to access organizational data and MNS services help them stay connected with an authorized corporate device. The vendors are designing and launching applications that send notifications on the go and are used by administrators and message senders within an organization. The companies are focusing on introducing mobile-based MNS applications that cater to various industries,” says Sarah Haque, a lead analyst at Technavio for research on product lifecycle management.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increase in BYOD adoption
During 2015, it was estimated that the percentage of employees availing BYOD across the globe has increased by about 50% from over 20% in 2010. The BYOD plan provides employees with greater flexibility for work and allows organizations to save on costs related to providing devices to employees. The increasing use of smartphones, laptops, and tablets has encouraged various modes of communications via mobile devices that include phone calls, emails, texts, or voice messages. Moreover, schools and colleges are promoting the BYOD policies among students and teachers. The internet penetration and technological advancements will further aid in the progress of this market.
Organizational focus on business continuity strategies
Business continuity plans are becoming an integral part of the strategic operating plan for any organization. The employees and organizations are using MNS services to stay informed about various calamities via text, messages, voice message, and e-mails. Natural calamities like a fire, tornado, or an earthquake can cause serious damage to organizations, apartments, offices, buildings, resulting in a prolonged power outage, and sometimes might also lead to complete shutdown of an organization. The business continuity strategy is designed to minimize financial loss, and MNS plays an important part of this strategy.
Demand for IP-based notification devices
The recent development in MNS technology is promoting third generation network-centric emergency notification systems. These applications are used extensively to protect people and property. The use of innovative IP technology offers ease-of-use, reliability, and interoperability in emergency communication. These systems also have the option of customized alerts that can be sent according to the recipient’s roles in an organization and across all geographically-dispersed groups. The ability to send and receive alerts anywhere, and anytime, across a range of networks and communication devices will propel the growth of the MNS market.
Other prominent vendors identified in this report are Airbus DS Communications, Blackboard, Desktop Alert, Federal Signal, Global AlertLink (Next Connexions), IBM, MIR3, Mircom Group, Omnilert, and Send Word Now.
This research report includes an in-depth analysis, market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Mass Notification Systems Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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