Demand for Personalized Digital Cameras Stimulating Growth Prospects in the Digital Still Camera Market in Japan: Technavio Report

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  • The major vendors in the Digital Still Camera Market in Japan 2014-2018 include Canon Inc., Nikon Corp., Panasonic Corp. and Sony Corp.

London, 23 September 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Digital Still Camera Market in Japan 2014-2018.   One such trend is the increase in demand for personalized digital cameras with advanced features.

The Digital Still Camera market in Japan is witnessing high replacement levels of old compact cameras. The average replacement cycle of a film camera is six to seven years, whereas that of a digital camera is three to four years. Early adoption of digital cameras by end-users in Japan is leading to the frequent replacement of old cameras with new models that have high image quality and advanced features.

“Vendors are introducing personalized digital cameras in the market to meet end-user requirements such as advanced waterproof and rugged digital cameras in different colors,” says Faisal Ghaus, Vice President of TechNavio Research.

“Vendors are also targeting female customers with their mirrorless cameras. This trend for targeting consumers with personalized products is also helping vendors to better understand customer needs, and design and introduce new products to increase their market share.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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