Demand for Multipacks and Small Packs Stimulating Growth in the Confectionery Packaging Market in the US: Technavio Report

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London, 18 March 2015: Technavio, the independent tech-focused global research firm, has published a report on the Confectionery Packaging Market in the US 2015-2019, which is expected to grow at a CAGR of 1.18 percent during the forecast period of 2014-2019.

Several confectionery vendors are looking for materials that are lightweight and can be easily stored in the shelf space. Increased demand for multipacks and small packs, and the growth in organized retail are driving the growth of the Confectionery Packaging market in the US.

“Rising demand for multipacks and small packs has encouraged packaging companies to expand their product range and material offerings to every product in the Confectionery Packaging market in the US,” says Faisal Ghaus, Vice President of Technavio.

“Consumers like multipacks and small packs because they offer choices such as different flavors of the same food product or beverage, or the same type of product in several small packs.”

Key Market Drivers

  • Rise in Popularity of Premium Packaging
  • Introduction of New Products
  • Innovations in Packaging

Key Market Trends

  • Growth in Organized Retail
  • Demand for Multipacks and Small Packs
  • Shift toward Case-ready Packaging

Key Market Vendors

  • Amcor Ltd.
  • Bemis Company Inc.
  • Crown Holdings Inc.
  • Owens-Illinois Inc.

To define the market circumstances in the next 3-4 years, analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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