- The key vendors in the Stationery and Cards Market in Vietnam 2015-2019 are Ben Nghe Stationery Co. Ltd., Hong Ha Stationery Co., Thien Long Group Corp. and Vinh Tien Paper Co-operative.
London, 10 December 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Stationery and Cards Market in Vietnam 2015-2019. Diversification in product lines by vendors is a key trend emerging in this market wherein players in the market are continually introducing new products to meet a wide range of customer tastes and needs, driving its growth. The overall Stationery and Cards market in Vietnam is expected to grow at a CAGR of 10.01 percent during the forecast period of 2014-2019.
The market is characterized by basic stationery products. The growing population has boosted demand for stationery, with a large number of schoolchildren creating an increase in sales for school stationery products. This demand is especially heightened around the beginning of the academic year, improving sales by up to 50 percent. As the economy grows, businesses are expected to expand and induce momentum in office stationery products. Specialty stores are the most popular retail outlets for stationery products.
“Vendors in the market are addressing the wave of environmental challenges by researching alternative materials and manufacturing products that are not only eco-friendly, but also functional and sophisticated,” says Faisal Ghaus, Vice President of TechNavio Research.
“These products have a different appeal owing to their attractive designs and eco-functional and environment-friendly characteristics. Popular Vietnamese brands such as Hong Ha Stationery, Thien Long Group, and Ben Nghe Stationery are making green cards and catering to this demand.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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