- The key vendors in the automotive HUD market in China 2015-2019 are Continental, Delphi Automotive, DENSO, Nippon Seiki, Panasonic, Robert Bosch, Visteon and Yazaki.
London, 22 April 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the automotive HUD market in China 2015-2019. Strategic collaboration among automotive OEMs is one of the key trends upcoming in the market. Chinese car manufacturers are establishing joint ventures and have been involved in M&A in the past. All the joint ventures and M&A are expected to accelerate investment in R&D, strengthen long-term relationships, and lead to the development of new disruptive technologies. The automotive HUD market in the China is expected to post a CAGR of 59.42% during the forecast period of 2014-2019.
One of the major reasons for rapid market growth is the increase in the unit production of premium cars, leading to a high fitment rate of HUDs. Increase in car ownership in China is rapidly increasing the number of new and inexperienced drivers on the roads, leading to high numbers of car accidents and much traffic congestion. Therefore, automotive original equipment manufacturers are focusing on integrating HUDs in cars as a part of advanced driver assistance systems to minimize car accidents
“With technological advancements, HUDs are finding their way into mid-size cars as well. The high growth potential of the global HUD market has encouraged many vendors such as Garmin and Navdy to enter the aftermarket HUD market,” says Faisal Ghaus, Vice President of Technavio Research.
“The emergence of new technologies such as gesture recognition, voice recognition, 3D graphics, and AR is expected to increase the adoption of HUDs in cars, relieving some of the pricing pressure from HUD manufacturers.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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