Decline in Average Selling Prices Triggering Growth Prospects in the Smartphone Market in Germany: Technavio Report

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  • The key vendors in the Smartphone Market in Germany 2014-2018 are Apple Inc., HTC Corp., LG Electronics Inc., Samsung Electronics Co. Ltd. and Sony Corp.

London, 10 December 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Smartphone Market in Germany 2014-2018.   One major trend emerging in this market is the increased functionality of smartphones. Rapid advances in technology combined with added features in smartphones are attracting vendors to invest in smartphones. The Smartphone market in Germany is expected to witness moderate growth of 9.8 percent and 15.2 percent in terms of revenue as well as volume, respectively, during the forecast period of 2013-2018.

“With the help of advanced technologies and enhanced infrastructure, vendors are now able to mass produce smartphones at lowered costs,” says Faisal Ghaus, Vice President of TechNavio Research.

“A constant increase in demand for smartphones has acted as an incentive for smartphone manufacturers to enhance their existing manufacturing facilities.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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