London, 11 May 2015: Technavio, the independent tech-focused global research firm, has published a report on the global automotive heads-up display market 2015-2019, which is expected to grow at a CAGR of 39.20 and 33.55 % during the forecast period of 2014-2019, as per unit shipment and revenue, respectively.
Automotive OEMs are now emphasizing the safety features integrated in their vehicles. HUDs can enhance the safety and convenience of the driver. HUDs in the automotive sector provide important safety information like warning of pedestrians and navigation routes, without distracting the driver.
“With the technology getting better, HUDs are now finding their way into mid-size cars. The high growth potential of the global HUD market has encouraged vendors like Garmin and Navdy to enter the aftermarket HUD market,” says Faisal Ghaus, Vice President of Technavio.
“The decline in average selling price (ASP) is expected to be low, as the aftermarket for HUDs is quite small.”
Key Market Drivers
- Focus on improving safety and convenience for drivers
- Development of combiner HUDs
- Popularity of ADAS
- UR:BAN research initiative
- Increase in provisions for product differentiation
Key Market Trends
- Decline in ASP of HUDs
- AR HUDs
- Vehicle safety regulations imposed worldwide
- Introduction of next-generation micro display technologies
- Paradigm shift in automotive industry
Key Market Vendors
- Continental
- Delphi Automotive
- DENSO
- Nippon Seiki
- Panasonic
- Robert Bosch
- Visteon
- Yazaki
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
