London, 09 October 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global TV Advertising Market 2014-2018.
Advertising on TV can be done through traditional commercial channels, multichannel advertising and the more recent, online TV advertising. The Global TV Advertising Market is expected to grow at a CAGR of 5.45 percent from 2014-2018.
About the Report
The latest report by TechNavio focuses on the growth of US and European economies, which is expected to elevate market growth. In addition, the report highlights the gradual shift of the industry from traditional mass targeting to specific data and audience-driven TV advertising, which is expected to ease the shift of advertisers’ focus and money towards online advertising.
“Governments worldwide have had a significant influence on the TV Advertising Market. In many countries like US, governments aid the growth of TV advertising through their advertising spending during political campaigns. Furthermore, with the increase in quality and variety of programming, advertisers are allocating more budget for programmatic advertising, which will propel the market in the coming years,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Recovery in Global Economy
- For a full detailed list, view our report.
Market Challenges:
- Increase in Time Spent on Digital Media
- For a full detailed list, view our report.
Market Trends:
- Data and Audience-driven TV Advertising
- For a full detailed list, view our report.
Key Vendors:
- CBS Corp.
- Comcast Corp.
- News Corp.
- Viacom Inc.
Other Prominent Vendors:
- British Sky Broadcasting
- Cox Enterprises
- Fisher Communication
- Gray Television
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
