A new Technavio report offers cookies market segmentation by product (chocolate based cookies, butter-based cookies, cream filled cookies, wafer biscuits, plain cookies, and American cookies) and by distribution channels (supermarkets and hypermarkets, specialist stores, independent retailers, convenience stores, and online retailers). Leading players in this market include Kellogg, Campbell Soup, and Mondelez.
Technavio presents an insightful study of the US cookies market, with the publication of its new report, Cookies Market in the US: Shares, Opportunity and Trends 2015-2019. With the introduction of new products such as digestive and nutritional cookies, the US cookies market is expected to grow incrementally at a CAGR of 0.74% between 2015 and 2019. Though on verge of saturation, thanks to various innovations in the product range and entry of various new flavours, the cookies market is still on the run.
The chocolate-based cookies segment accounts for the largest share covering around 22% of the cookie market in the US, and is expected to reach over 549 million lbs. by 2019 in terms of consumption volume. Introduction of premium cookies has led to maximum revenue generation from this segment. Per contra, in no time, the demand for butter-based cookies will increase as the packaged version of these cookies is mostly purchased during festive occasions, and they are apt as both food items and gift items.
Chocolate-based Cookies Market in US 2014-2019 by Revenue ($ million)
Source: Technavio Research
“A recent trend gaining grounds in the US cookies market is product repositioning and increased consumption of cookies. Introduction of nutrient-based cookies with ingredients including elements grains, whole wheat, fiber and low fat is increasing the consumer base of health conscious people and senior citizens,” says Sriram Mohan, Lead Analyst, Consumer Good, Retail, Food Services, Technavio Research.
“Moreover, cookies are considered as a part of the in-home snacks in the US and are highly consumed during snacks, accounting for one in every three consumptions of every baked item, Also, large amounts of cookies are consumed during various festive occasions such as Christmas, Thanksgiving, New Year, and Easter,” says Mohan.
The US cookies market is dominated by three major players namely Kellogg, Campbell Soup, and Mondelez, with a combined market share of around 61% in the market. Mondelez, well known for launching new brands and product types, leads the market with the majority share, followed by Kellogg and Campbell Soup Company.
This report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. There are many key drivers, challenges, and opportunities that are discussed in detail.
More detailed analysis is available in the Technavio report Cookies Market in the US: Shares, Opportunity and Trends 2015-2019. We can customize this reports by other regions and specific segments upon request.
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