Technavio, a tech-focused market research firm, has published a new report on the global kegerators market, which is expected to experience a slow but steady growth rate with a CAGR of around 5% during the forecast period 2016-2020.
This latest report by Technavio covers the market outlook and growth prospects of the global kegerators market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global kegerators market into the following key regions: The Americas, APAC, Europe, and MEA.
Geographical segmentation of the global kegerators market for 2015 (market share %)
|
Europe |
38.33% |
|
Americas |
32.62% |
|
APAC |
25.25% |
|
MEA |
3.80% |
Source: Technavio
The top three revenue contributing region segments are discussed below:
Kegerators market in Europe
In 2015, Europe occupied the maximum share of around 38% in the global kegerators market. The sales of kegerators in Europe are anticipated to increase slowly, both in terms of value and volume during the forecast period. The major markets in this region are the UK, Germany, France, Spain, Russia, and Italy.
According to Arushi Thakur, a lead analyst at Technavio, specializing in research on home, kitchen, and larger appliances, “The main driver for sale of kegerators is the increased consciousness of consumers regarding waste management and developed culture for beer and wine consumption. The off-trade consumption of beer in Europe is increasing as many consumers prefer to consume beer in the confines of their home. They started purchasing built-in and tabletop kegerators along with regular refrigerators due to their larger consumption of beer during the summer.”
Germany was the largest market in this region. The kegerator vendors are also performing predominantly in Europe.
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Kegerators market in the Americas
The kegerators market in the Americas is expected to grow at a moderate rate during the forecast period due to the continued demand for standard and advanced versions of direct draw system, such as D System. The major markets in this region are the US, Mexico, and Canada, among which the US is the largest adopter of kegerators. The increased adoption of kegerators with a direct draw system technology has been driving the market. The significance of the reduction of waste generated from beverage containers, as pushed by the US Environmental Protection Agency (EPA), and the green-building movement have fueled the demand for kegerators in homes across the region.
Kegerators market in APAC
APAC is the fastest-growing region in the global kegerators market growing at a CAGR of around 6% during the forecast period. It is indicated that the region’s kegerators market is expected to enter “years of renewal” due to the rising replacement demand in China, encouraging consumers to purchase more energy-efficient models. Japan, China, and India are some of the major markets in this region. The efficient and continuous marketing and promotion of kegerators is one of the factors responsible for the rapid market growth in these countries. The market in the region is growing because of its increasing middle-class population which has created a huge opportunity in this region. The rising disposable income among consumers has enabled consumers to spend more on the kegerators such as kegerators with direct draw system technology which has fueled growth in the kegerators market.
The top leading vendors operating in the global kegerators market are:
- Danby Products
- Felix Storch
- Living Direct
- U.S. Cooler
- Versonel
Other prominent vendors in the market include Avanti Products, Cydea Inc., DCS by Fisher & Paykel Appliances, Haier Inc., Krups, and Nostalgia Products.
