Cognitive test and assessment in Europe: Key market research findings
- Emphasis on mental health improvement drives market growth
- Western Europe dominates the market geographically
- Key vendors – Cambridge Cognition, CogniFit, ImPACT Applications, and Pearson Assessment
Technavio’s market research analysts predict the cognitive test and assessment market in Europe to grow at a CAGR of around almost 16% between 2016 and 2020. The increasing emphasis on mental health improvement of students is the primary driving force behind growth in this market. Several governments are taking steps and formulating action plans to direct preschools, schools, and day care centers to include cognitive assessments as a part of their learning processes. During 2015, Western Europe dominated the cognitive test and assessment market in Europe by accounting for more than 57% of the overall market share. Emphasis is laid on the overall development of children, focusing on the enhancement of their cognitive skills and the penetration of technology in classroom learning are factors that will boost growth in the cognitive test and assessment market in Western Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the cognitive test and assessment segments based on end-users.
“There has been a rise in the introduction of brain training games in the market. Schools and universities are incorporating brain games as a part of course curricula in an attempt to accelerate cognitive methods of learning in the education system in Europe. Brain games are different from regular games as they prompt users to assess their brain capabilities and train the mind to perform tasks effectively. Some of the key vendors in this market include CogniFit and ProProfs,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
By 2020, the children aged 6-16 years’ segment will account for a market share of over 62% to become the dominant shareholder in the cognitive test and assessment market in Europe. Within this age group, the key focus of cognitive assessments is to evaluate a student’s language, communication, and learning skills through various types of tests. Some of the most common tests used by schools and counselors are Wechsler Intelligence Scale for Children IV, Differential Ability Scales-II, and Stanford-Binet Intelligence Scales.
The key vendors in the market include Cambridge Cognition, CogniFit, ImPACT Applications, and Pearson Assessment. Due to the presence of several vendors, this market is highly fragmented and is dominated by a few international vendors who exhibit significant financial strength. In this market, product pricing mainly depends on the type of tests conducted. In addition, the estimated rise in demand for cognitive training programs is expected to intensify the level of competition in the market during the forecast period.
A more detailed analysis is available in the Technavio report, Cognitive Test and Assessment Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
