This market research report presents a comprehensive segmentation of the global brandy market by product (brandy, cognac, and Armagnac), by pricing (standard, value, premium, and super-premium), and by distribution (supermarkets and hypermarkets, and specialist retailers). It also provides a market share analysis of the key regions including Americas, APAC, and Europe. The leading vendors analyzed in this report are Alliance Global Group, Diageo/United Spirits, LVMH, Radico Khaitan, and Gruppo Campari.
Technavio’s market research analysts estimate the global brandy market to grow at a CAGR of around 7% between 2016 and 2020. The primary factor fueling the growth of the brandy market is the increasing demand in emerging countries due to the addition of young consumers to the consumer base. Currently, the APAC dominates the global brandy market accounting for a market share of almost 52%. A strong drinking culture and the penetration of famous brands in South Asian countries such as India is expected to propel the growth of the market in this region during the forecast period.
The new market research report from Technavio provides a breakdown and analysis of the brandy segment by pricing.
“Of late, cognac cocktails have gained huge popularity in the brandy market. For instance, Hennessy Black is marketed as a mixable brandy with a delicate taste and a higher alcohol that can be mixed with a variety of blends. The trend of increasing preference for cocktails is likely to boost the future growth of brandy as more companies are trying to offer cognac-based cocktails,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
Currently, the super-premium brandy segment is the fastest growing market segment of the global brandy market. Priced at $30, or more, this segment accounts for the largest market share and is projected to dominate the market during the forecast period owing to the growing preference for high-end premium and super-premium brandy amongst consumers.
The key vendors in the global brandy market include Alliance Global Group, Diageo/United Spirits, LVMH, Radico Khaitan, and Gruppo Campari. The global brandy market is highly fragmented due to the presence of numerous international as well as regional players. The vendors from India and the Philippines currently dominate this market in terms of sales and are constantly competing on the basis of the new product launches, pricing, and innovative packaging to gain maximum market shares. The high level of vendor competition in this market has led to an increase in M&A, as a result of which, many small vendors are acquired by larger entities.
A more detailed analysis is available on the Technavio report, Global Brandy Market 2016-2020.
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