London, 28 July 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Bottled Water Market in South Africa 2014-2018.
The report analyzes the various trends emerging in the market such as the new branding initiatives being adopted by vendors to endorse their products.
Bottled water is classified as food in South Africa and is therefore controlled by the Department of Health, which in turn stipulates the sources of water and water treatment processes that are acceptable. A large number of consumers in South Africa consider bottled water safer than tap water, therefore, the per capita consumption of bottled water is expected to increase during the forecast period.
“The growth of the bottled water market in South Africa is driven by the increased contamination of drinking water,” says Faisal Ghaus, Vice President of TechNavio Research.
“Many large industries pollute water bodies by dumping toxic and unrecyclable waste into the water, which in turn leads to waterborne diseases. The spread of waterborne diseases has increased the demand for clean, purified, microbe-free water and consumers are increasingly turning to bottled water.”
Branding Initiatives
The entry of new players and private labels into the bottled water market in South Africa has intensified the competition among vendors. Vendors are establishing a brand identity for their products in the market to try and increase their product’s popularity and market share. Companies take initiatives to promote their products through branding because consumers prefer purchasing branded bottled water to unbranded bottled water. Vendors aggressively invest in marketing campaigns and such initiatives help create an image for their brands. This differentiation is limited in the market, and hence is essential because the market contains a number of unbranded products.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on Bottled Water Market in South Africa 2014-2018, please send an e-mail to media@TechNavio.com.
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