This market research study presents a detailed segmentation of the breastfeeding supplies market in Europe by product (breast milk storage and feeding supplies, breastfeeding pumps, and breastfeeding accessories), and by retail formats (online sales and offline sales). The key leading vendors identified in the market are Ameda, Medela, NUK, Philips, and Tommee Tippee.
Technavio’s market research analysts estimate the breastfeeding supplies market in Europe to grow at a CAGR of around 4% between 2016 and 2020. Increase in the number of working women across the region has boosted the sales of breastfeeding supplies. With the hectic lifestyle of working women, the need to store breast milk for later use is on the rise. Moreover, the increase in disposable income gives women the financial freedom to buy such products.
The new market research report from Technavio provides a breakdown and analysis of the breastfeeding supplies segments by technology.
“Of late, the market is witnessing the introduction of convenient and easy-to-use products like nursing bras and breast pumping bras. To make the process of expressing breast milk easier, manufacturers are now offering nursing bras or breast pumping bras which eliminate the need to continuously hold the breastfeeding pump in place without causing discomfort to the mother. For instance, Lansinoh’s hands-free pumping bra is a reliable and popular breast pumping bra available in the market. These products are getting increasingly popular in recent times which will result in the augmented adoption of breastfeeding supplies in Europe,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The breast milk storage and feeding supplies segment dominates this market, accounting for nearly 55% of the total market share. This segment will continue to dominate the market and is estimated to account for the largest share of the market by 2020. Technological advancements and growing number of working women will foster the growth of this market during the forecast period.
The leading vendors in the breastfeeding supplies market in Europe are Ameda, Medela, NUK, Philips, and Tommee Tippee. The market is consolidated with the presence of only a few well-established providers. In this market, challenges such as advances in innovations and changes in consumer preferences pose significant risks to the suppliers. To survive and succeed in this competitive market, it has become imperative for vendors to distinguish their products and services by formulating a clear and unique value proposition.
A more detailed analysis is available in the Technavio report, Breastfeeding Supplies Market in Europe 2016-2020.
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