Beer market: Key Research Findings
- The introduction of commercialized light beer bringing about a change in consumer preference.
- Emergence of gluten-free products such as Redbridge, a product of Anheuser-Busc, is expected to drive market growth
Technavio has added a new report on the beer market in the US 2015-2019 to its beverages portfolio. Analysts estimate that the beer market in the US will grow at a CAGR of close to 2% by 2019.
The new research report from Technavio discusses in detail the key drivers and trends responsible for growth, as well as the segments with the maximum growth potential.
“Long-term consumption of beer can lead to heart problems, liver failure, and cancer. As a result of these health complications, consumers are now shifting to a healthier choices. This change in consumer preference has led to the introduction of light beer, which contains low calories, low carbohydrate, and less alcohol content (3.2%). Light beers account for almost 45% of the total beers sold and most vendors are now introducing light beers that have major health benefits,” says Sriram Mohan, Lead Analyst, Food and Retail, Technavio Research.
Recently, it has been observed that around 3 million consumers are not able to consume beer due to gluten intolerance. Grains like wheat, rice, millet, sorghum, and corn can act as a substitute for barley, which is used to produce beer. Some brewers also brew with rye, which reduces the level of gluten to below 20 ppm. This demand for gluten-free beer has been increasing consistently among consumers who are allergic to gluten. This increase in demand bolsters market growth in the US region.
Beer Market end-user segmentation in the US
Source: Technavio Research
A segment to look out for is the light beer segment, which analysts predict is going to grow due to the increase in demand from people between the age group of 34-50 years. The people in this age group account for the highest intake of beer, close to 42%. The leading companies in the beer market in the US are Anheuser, Boston Beer, Carlsberg, Heineken, and SAB Miller.
More detailed analysis is available in the Technavio report Beer Market in the US: Size and Growth Forecast 2015-2019. We can customize reports by other regions and specific segments upon request.
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