- The beer market in APAC is segmented by products (standard lager, premium lager, ales & stouts, specialty beers, and low-alcohol beers), by distribution channel (supermarkets and hypermarkets, on-trade, independent retailers, and others), and by geography (Japan, South Korea, China, India, and Australia).
Technavio analysts estimate that the beer market in APAC will grow at a rate of over 6% between 2014 and 2019. Much of this growth will come from the standard lager segment, whose consumption levels in the APAC region is expected to surpass 71 billion liters by 2019. Standard lager is the most commonly consumed beer in this region, and this segment is expected to show steady growth during the forecast period; growing at a rate of over 3%. The premium lager segment also shows strong growth potential in this region and is expected to see a double-digit growth rate during the next five years.
The new market research report from Technavio provides a breakdown and analysis of the beer market in APAC by distribution channel.
“Majority of the beer sales in the region take place through supermarkets and hypermarkets, which accounts for a total market share of close to 37%. This segment is closely followed by the on-trade segment and the independent retailers segment, which together accounts for more than 54% of the total market share. Revenue generated from the sale of beer in bars, pubs, restaurants, and cafes augment the prospect of growth in the on-trade segment,” says Sriram Mohan, Lead Analyst, Food and Beverage, Technavio Research.
Beer Market Segmentation by Distribution Channel in APAC
The beer market in China is expected to surpass $US 141 billion by 2019. It currently dominates the sale of beer in APAC, accounting for more than 57% of the market. China is closely followed by Japan and Australia where the market is expected to witness rapid growth over the next five years. India’s market share at the moment is almost negligible but with time it is expected to surpass $US 8 billion.
Leading companies in this market are China Resource Enterprise, Tsingtao Brewery, Anheuser Busch, Beijing Yanjing Brewery, and Asahi Brewery. The report provides an overview of these companies, their financial overview, business strategies, and recent developments, as well as an in-depth discussion of the main market drivers, challenges, and trends.
A more detailed analysis is available in the Technavio report Beer Market in APAC: Trends, Analysis, and Forecast 2015-2019. We can customize reports by other regions and specific segments upon request.
https://www.technavio.com/%3Cp%3E%3Cstrong%3EOther%20Related%20Reports%3A…
