Baby Puffs and Snacks Market – Growth Drivers and Trends from Technavio

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The global baby puffs and snacks market was valued at USD 3 billion in 2015 and is expected to surpass USD 4 billion by 2021, says Technavio.

Technavio has announced its latest market research report on the global baby puffs and snacks market, under its food portfolio. This market analysis discusses the major drivers and key emerging trends and offers the competitive landscape of key vendors such as Danone, HiPP, Kraft Heinz, Nestlé, and Plum, PBC (Plum Organics).

According to Manjunath Reddy, a lead analyst for food  research at Technavio, “The significant increase in the working women population is a key factor driving growth in the baby puffs and snacks market, especially in developing Asian countries. The number of working women in developing countries like China and India has increased substantially in recent years.”

As many working mothers return to their jobs shortly after childbirth, baby foods are preferred as they combine health and nutrition with convenience.

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Growing popularity of organic baby food products

Growing awareness about the detrimental effects of harmful chemicals and preservatives has led parents to opt for organic baby foods. These foods are free from chemicals, pesticides, preservatives, hormones, and antibiotics. Technavio expects the organic baby foods to gain popularity during the forecast period.

Increase in online purchasing

Online baby food sales are mainly attributed to rapidly increasing infrastructure, especially in emerging economies, internet penetration, and rising number of smartphone buyers. Further, online product varieties give consumers access to view an array of baby snacks with great ease. Around one-third of people in APAC opt for baby food online. Hong Kong and South Korea are the leading countries purchasing baby snacks and baby formula through the online channels.

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This market research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. A competitive analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Baby Puffs And Snacks Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.

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