This market research study presents a detailed segmentation of the business-to-consumer (B2C) E-commerce market in China by the device used for shopping (mobile devices and PCs), customer category (white collar employees, students, professionals, technicians, teachers, workers, salespersons, and others), and by product category. Leading vendors in the market are Alibaba, Dangdang, JD.com, Suning, and Vipshop.
Technavio’s market research analysts estimate the B2C e-commerce market in China to grow at a CAGR of almost 31% between 2016 and 2020. The changing purchasing behavior of Chinese consumers, with an increasing number of them preferring the convenience of online retail platforms, is primary driver for market growth. Factors such as upsurge in the internet and smartphone penetration, the rise in online spending easy payment options and increase in time poverty are expected to further fuel the market in the coming years.
The new market research report from Technavio presents a breakdown and analysis of the B2C e-commerce segments by category.
“There has been a steady in the rise in the use of smartphones in China resulting in an increase in shopping via mobile devices. To stay in competitive market, many vendors are launching mobile versions of their shopping portals. For instance, Alibaba, a key vendor in the online space, has introduced mobile applications compatible with iOS, Windows, Android, and other operating systems, allowing users to shop conveniently using their mobile devices. The market is also expected to benefit from the increasing use of mobile wallets,” Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
At present, the apparel, footwear and accessories segment dominates the B2C e-commerce market in China by accounting for over 27% of the overall market share. The availability of mobile versions of online retailers and the reduced rates of products are key factors in the growth of this segment. Furthermore, the easy return policies offered by nearly all portals are expected to boost the growth of the market during the forecast period.
The key vendors in the b2C e-commerce are Dangdang, JD.com, Suning, and Vipshop. The B2C e-commerce market in China is highly fragmented due to the presence of well-established national and international vendors. The market is highly competitive, with brands coming up with new and profitable offers regularly. However, several small vendors have a strong foothold, which affects the sales of international brands. The vendors offer products across different price ranges catering to both the premium and low-end segments.
A more detailed analysis is available on the Technavio report, B2C E-commerce Market in China 2016-2020.
We can customize reports by other regions and specific segments upon request.
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