London, 13 April 2015: Technavio, the independent tech-focused global research firm, has published a report on the Global VOD Market 2015-2019, which is expected to grow at a CAGR of 23.16 percent during the forecast period of 2014-2019.
“As consumers use their own devices for VOD, they demand a unified experience irrespective of their location,” says Faisal Ghaus, Vice President of TechNavio.
“Therefore service providers are striving to develop flawless menu options and recommendation engines so that consumers are not confused by the huge pool of data available. This ensures enhanced user control over program selection.”
Key Market Drivers
- High Viewer Control over Content
- Rise in Online Video Consumption
- Digitization of TV Networks
- Increased Preference for VOD Services
- Proliferation of Smart Devices
- High Penetration of Smartphones and Tablets
- Increase in Internet Penetration
Key Market Trends
- Increase in Variety of VOD Content
- Availability of User-friendly Interfaces
- Growth in Digital Distribution of Video Content
- Increase in Mobile Apps for Entertainment
- Rise in 3G/4G Subscriptions
- Use of Social Media for Consumer Feedback
- Attractive Subscription Prices
- Adoption of OTT Standards
Key Market Vendors
- Amazon.com Inc.
- Comcast Corp.
- Hulu LLC
- Netflix Inc.
- VUDU Inc.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global VOD Market 2015-2019; please send an e-mail to media@TechNavio.com.
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