- The key vendors in the running apparel and footwear market in the US 2015-2019 are Adidas AG, ASICS Corp., Nike Inc., Puma SE and Skechers Inc.
London, 03 August 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the running apparel and footwear market in the US 2015-2019. The rising popularity of modern sportswear equipped with advanced technologies has prompted global manufacturers to develop new and innovative products to gain an edge over their competitors. For instance, under Armour is designing apparel with compression technology, which helps in the regulation of body temperature, and enhances comfort levels during workouts or races. The running apparel and footwear market in the US 2015-2019 is expected to grow at a CAGR of 5.92% during 2014-2019.
Sports apparel and footwear manufacturing companies are formulating several online and offline marketing strategies, including social media initiatives, to promote their products. They are enhancing their distribution channels and forming conglomerates to capitalize on the high potential of the market in developing countries.
Running apparel and footwear manufacturers and retailers are competing, using specialty footwear and apparel to attract consumers. They are adopting various strategies, developing innovative products, formulating effective marketing campaigns, and enhancing customer service to bring more customers into their fold while retaining existing customers.
“Consumers are growing more eco-conscious by the day and are demanding products that are sustainable. Vendors are catering to this demand by increasingly focusing on manufacturing products that can reduce environmental concerns,” says Faisal Ghaus, Vice President of Technavio Research.
“As a result, organic cotton, recycled rubber and plastic materials, and water-based adhesives are replacing traditional leather, synthetic rubber, nylon, polyurethane, and other synthetic materials in the manufacturing of sports apparel and footwear.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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