- The key vendors in the mobile augmented reality market for marketing and advertising in APAC 2015-2019 are Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio, NGRAIN, Qualcomm, Total Immersion, Wikitude and Zappar.
London, 11 September 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the mobile augmented reality market for marketing and advertising in APAC 2015-2019. The increased integration of AR solutions in mobile computing devices is likely to boost the growth of the market during the forecast period, especially with the increased popularity and penetration of smartphones and tablets. The mobile augmented reality market for marketing and advertising in APAC is expected to grow at a CAGR of 135.3% between 2015 and 2019.
An increase in the usage of e-commerce portals, disposable income of consumers, Internet penetration, urbanization, and the number of mobile broadband subscriptions will fuel the adoption of smartphones in this region during the forecast period. As price is the most important buying criterion for consumers in this region, there is an increase in demand for low-cost tablets in emerging markets such as China and India.
“In times to come, one can expect smartphones to be integrated with 3D cameras, pico projectors, and depth sensors, all together, to create a more immersive experience for users. Users can place a smartphone on the table, switch on the projector, run AR games, and use gestures to play games on any surface, without the need to touch the smartphone,” says Faisal Ghaus, Vice President of Technavio Research.
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
