London, 28 July 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Sweetener Market 2014-2018, which is to witness steady growth at a CAGR of 4.72 percent during the forecast period.
Sweeteners are broadly classified into two main types: natural sweeteners and artificial sweeteners. Natural sweeteners can be anything from sugar or caloric other sweeteners and contain carbohydrates, which are a source of energy. Artificial sweeteners often referred to as non-nutritive, low-calorie, or intense sweeteners, provide little or no energy when consumed (for example, aspartame, saccharin, sucralose, and neotame).
In recent years, consumers are becoming increasingly aware of weight-related issues, which may lead to various cardiovascular diseases. In an effort to lose weight and avoid medical conditions, people have started to move toward artificial sweeteners, which, in turn, has led to a boost in the Global Artificial Sweetener Market.
Key Market Drivers
- Growing Population of Overweight, Obese, and Diabetic Patients
- Increased Demand for Sugar-free Products and Low-calorie Diets
- Government Policies against Intake of High-calorie Food
- Growing Concern over Excessive Intake of Sugar
Key Market Trends
- Growing Health-conscious Consumers
- Strong Trend toward Naturally Derived Sweeteners
- Rise in Disposable Income Level of Consumers
“With an increase in the awareness of health concerns with regard to sugar intake the average consumer is looking to sugar alternatives. While artificial sweeteners are still incredibly popular, some consumers are shifting their preference toward natural sweeteners,” says Faisal Ghaus, Vice President of TechNaviio.
“Stevia is one of the fastest growing sweeteners in the sugar substitute market and manufacturers and producers in the sweetener market are exploring its potential as this trend towards more natural products continues.”
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on Global Sweetener Market 2014-2018, please send an e-mail to media@TechNavio.com.
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