AR Gaming – Market Trends, Drivers, and Growth Prospects until 2021

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According to Technavio’s latest market research study, the global AR gaming market is expected to grow at a CAGR of more than 151% during the forecast period, 2017-2021.

This report by Technavio provides an in-depth analysis of the global AR gaming market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on type

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The top three type of revenue contributing segments are discussed below:

Global AR gaming market by mobile devices: The awareness and interest for the AR technology among users is on the rise across the globe. The number of users is likely to increase with the rising number of smartphones being integrated with dual cameras and the growing adoption of depth-sensing cameras.

Currently, there are a considerable number of AR apps available in the market. In 2017, global vendors such as Facebook, Apple, and Google are expected to launch AR apps that will have high interactions with the physical world,” says Ujjwal Doshi, a lead analyst at Technavio for research on media and entertainment services.

Global AR gaming market by HMDs: Even though products offered under the HMD segment are expensive, they are more sophisticated in terms of functionality. They are often custom made based on the requirement of games. For instance, Microsoft developed Hololens primarily for Minecraft.

Global AR gaming market by smart glasses: The smart glass segment is the fastest-growing segment of the global AR gaming market. The major factor for its growth is the low market size and low adoption of the AR technology in 2016. As gamers demand constant technology upgradation for enhanced gaming experience, the segment will gain rapid market traction during the forecast period.

The top vendors operating in the global AR gaming market are:

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Qualcomm Technologies
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar

A more detailed analysis is available in the Technavio report titled, ‘Global AR Gaming Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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