Skating shoes: Key market research findings
- Consumer engagement activities drives market growth
- Vendors in the market use fitness as a USP
- Key vendors – Cougar, King Line, Mesuca, Rollerblade, Roces, and POWERSLIDE
Our industry experts predict the global market for skating shoes to grow at a CAGR of around 2% between 2016 and 2020. The growth of this market is spurred by the increased consumer engagement activities across the globe. Skating rink owners are increasingly interacting with their consumers at a much higher level while customizing their rinks in accordance to the consumers’ requirements. Such facilities are also hosting glow parties, birthday and themed parties, with various facility add-ons that make these rinks a favorable destination for many consumers. Additionally, skating rink owners are also using social media to build a strong consumer base while marketing skating as a popular and modern sporting activity. In 2015, the Americas accounted for around 57% of the overall market share to become the dominant shareholder in the global market for skating shoes. The growing popularity of roller derby, rink hockey, and other roller sports in this region are factors that are expected to reflect positively on the market during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Roller derby is becoming increasingly popular among consumers. It is a contact sporting activity, which is played by two teams, comprising of five members each, who roller skate in the same direction around a track. The entire game consists of a series of match ups or jams, in which both the teams have a designated jammer. Many skating rinks also own their own roller derby teams now, and host bouts for both the youth and adult groups. There are even national derby championships in which teams compete against other clubs and other rinks,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
Awareness about the health benefits associated with roller skating is encouraging increased participation in the sport. Roller skating helps build strength, especially in the lower areas of the body. While skating, the thigh, hip, butt, and calf muscles work together to enable the skater to move forward while maintaining balance, resulting in stronger muscles and improved balance. Roller skating is also an effective form of exercise to combat diabetes. Many skating rinks are utilizing this advantage associated with roller skating as an effective point of sale. Using fitness as a unique selling proposition is enabling many rinks to get consumers back to the rink and hence, boosting the market’s growth.
The key vendors in the global market for skating shoes include Cougar, King Line, Mesuca, Rollerblade, Roces, and POWERSLIDE. Since the market is almost monopolized by a few prominent players, it is highly consolidated in nature. The intense competition among these companies, coupled with the rapid changes in technology and consumer preferences, makes the threat of new entrants extremely low. Hence, the market remains almost exclusive for these prominent vendors. However, with the advent of motorized skating shoes, many new players are expected to be entering the market over the forecast period.
A more detailed analysis is available in the Technavio report, Global Skating Shoes Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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