TV and movie merchandise: Key market research findings
- The Americas dominate the market geographically
- The apparel segment generates majority of the market’s revenue
- Key vendors – Cartoon Network, Discovery Consumer Products, DreamWorks Animations, Entertainment One, Hasbro, Mattel, NBCUniversal, Nickelodeon, Rainbow, Sanrio, The Walt Disney Company, Warner Bros. Consumer Products, and World Wrestling Entertainment
Technavio’s market research analysts predict the global TV and movie merchandise market to grow at a CAGR of around 9% in terms of retail sales between 2016 and 2020. The success of blockbuster movies and TV shows augments the demand for TV and movie merchandise in the market. The success of movie franchises such as James Bond, Star Wars, and Marvel have a direct influence on the demand for movie merchandise in the market. Manufacturers are increasingly launching movie and TV show-based products to cater to the growing demand. By 2020, the Americas will dominate the global TV and movie merchandise market by accounting for around 52% of the overall market share, with the US being the key revenue generator.
The new market research report from Technavio presents a breakdown and analysis of the TV and movie merchandise segments based on the product.
“A rise in the number of merchandise categories is an ongoing trend in the market at present. The increase in licensing fee is prompting vendors to enter new categories to maximize their profits. Providers in the market are venturing into unconventional verticals to cater to the increasing demand from various customer segments. Disney, for instance, has merchandise categorized under 137 unique verticals,” says Ujjwal P. Doshi, Lead Analyst, Media & Entertainment, Technavio Research.
During 2015, the apparel segment dominated the global TV and movie merchandise market by accounting for about 25% of the market share. The release of numerous blockbusters and TV shows is spurring an increase in the demand for licensed apparel in the market. Growing at a CAGR of more than 24% during the forecast period, the global TV and movie-based apparel market is expected to surpass $45 billion by 2020.
The key vendors in the global TV and movie merchandise market include Cartoon Network, Discovery Consumer Products, DreamWorks Animations, Entertainment One, Hasbro, Mattel, NBCUniversal, Nickelodeon, Rainbow, Sanrio, The Walt Disney Company, Warner Bros. Consumer Products, and World Wrestling Entertainment. The global TV and movie merchandise market is highly competitive with the presence of well-established players. The vendors are investing heavily in designing, planning, developing, branding, and expanding existing facilities and are acquiring new players in the market. The major players in character and entertainment licensing are big movie studios and broadcasting companies.
A more detailed analysis is available in the Technavio report, Global TV and Movie Merchandise Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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