Technavio, a tech-focused market research firm, has published a new report on the global baby carriers market, which is expected to experience a steady growth rate with a CAGR of close to 4% during the forecast period.
This latest report by Technavio covers the market outlook and growth prospects of the global baby carriers market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global baby carrier market into the following key regions: APAC, Europe, North America, and ROW.
Geographical segmentation of the global golf equipment market for 2015 (market share %)
|
Europe |
42.33% |
|
North America |
31.77 % |
|
APAC |
17.20% |
|
ROW |
8.70% |
Source: Technavio
Europe: Largest revenue generating region for baby carriers
In Europe, especially in countries such as Germany, Italy, Spain, France, and the UK, parents and caregivers spend relatively high amounts on baby carriers that come with safety features and are multifunctional and convenient. This demand for multifunctional baby carriers in this region is augmented by improvements in product quality and advances in functionality and performance. Stringent rules and regulations regarding baby safety products in Europe is prompting vendors in the market to make significant improvements with respect to safety measures for head and neck protection of children, especially against frontal impact. Some of the prominent vendors in the baby carrier market in Europe are Chicco, Dorel, and Mothercare.
According to Brijesh Kumar Choubey, a lead analyst at Technavio, specializing in research on toys and baby products, “Manufacturers in the market are now designing baby carries that come with additional features to enhance the comfort and convenience of the wearer. This trend is spurred by a rise in the demand for enhanced safety features and the implementation of legislations that mandate extra protection for children up to 15 months. The UltraSoft Infant Carrier by Chicco, for instance, features unique cuddle pockets, which allows the baby to feel the parent’s touch and a snap-on bib.”
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Baby carriers market in North America
The baby carrier market in North America is at a relatively mature stage as customers in this region are better informed and educated about the products available in the market. In North America, the demand for products that offer improved functionality is the highest. However, safety remains to be one of the key concerns associated with baby carriers in the North American market. Voluntary recalls because of risks of hazards can hinder consumer confidence in these products, affecting the market’s revenue. The prominent players in the baby carriers market in North America include Dorel, Chicco, Graco, and Evenflo.
Baby carriers market in APAC
The demand for baby carriers in APAC is expected to rise exponentially owing to changes in lifestyle, growing number of nuclear families, and increased child health and safety concerns among parents in countries such as China, India, and Indonesia. Furthermore, growing urbanization in the region makes way for improved distribution channels in these countries, leading to an increase in the demand for high-quality products that sport modern designs and features. The baby carrier market in the APAC region is expected to grow at a CAGR of more than 5% during the forecast period.
Baby carriers market in ROW
The potential for growth of the baby carrier market in South and Central America, the Middle East, and Africa is relatively lower than that of western countries. However, the increase in urbanization in these regions is expected to open up new opportunities for growth in the coming years. Innovative marketing initiatives by vendors will create consumer and product awareness, and subsequently fuel the demand for baby carriers in the region.
Prominent vendors in are identifying growth opportunities and are making investments in the developing markets of countries such as Argentina, Colombia, Mexico, and Brazil. Local manufacturers are also launching education programs in conjunction with the respective ministries of health targeted to create higher consumer awareness about child care.
The top leading vendors operating in the global golf equipment market are:
- BabyBjörn
- Chicco
- Ergobaby
- Evenflo
- Infantino
Other prominent vendors in the market include Baby K’tan, BabySwede, Balboa Baby, Beachfront Baby, Beco Baby Carrier, Bitybean, Boba, Brevi, Britax, Chimparoo, Combi, Hotslings, Jinjiang Becute Baby Products, JJ Cole Collections, L’Inglesina, Manduca, Moby Wrap, Phil & Teds, Poe Wovens, Snuggy Baby, Stokke, Tula Baby, UPPAbaby, and Wrapsody.
A more detailed analysis is available in the Technavio report tilted, ‘Global Baby Carrier Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Maternity Personal Care Products Market 2016-2020
- Global Baby Stroller and Pram Market 2015-2019
- Baby safety Products – Global Market Size, Trends, Forecast 2015-2019
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