London, 13 July 2015: Technavio, the independent tech-focused global research firm, has published a report on the global printer market 2015-2019, which is expected to grow at a CAGR of 2.3% during the forecast period of 2014-2019.
Source: Technavio Research
Factors like recent advances in technology, improved efficiency, good quality, superior performance, and cost-saving features have led to the rapid adoption of printers in sectors like banking, financial services, and insurance (BFSI), educational, and IT. Also, the good performance of color and monochrome printers coupled with the increasing demand for MFPs will lead to an increase in printer shipments globally.
“Variable Data Printing (VDP) is used in direct marketing, when companies want to target a specific group of customers. VDP prepares a personalized marketing piece for the niche customer segment being targeted,” says Faisal Ghaus, Vice President of Technavio.
“With VDP, marketers don’t have to spend unnecessary money on marketing and can focus on their desired target segment. This reduces cost and time, and help marketers better connect with customers.”
Key Market Drivers:
- Growing Demand for Packaging and Labeling Applications.
- Advanced Solution Integration.
- Declining ASP of Printers.
- Emergence of Commercial Printing Services.
Key Market Trends:
- Emergence of Digital Textile Printing.
- Growing Demand for Color Prints.
- Variable Data Printing.
- Emergence of Erasable Printing Technology.
Key Market Vendors:
- Brother Industries
- Canon Inc.
- Hewlett-Packard (HP) Co.
- Kyocera Corp.
- Seiko Epson Corp.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
