The global automotive parental control system (PCS) market was valued at almost 30 million units in 2015 and is expected to reach over 44 million units by 2020, says Technavio.
Technavio has announced its latest market research report on PCS to its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the PCS market during the forecast period. Some of the top vendors listed in this industry analysis include GM, Mopar Connect, and Ford.
In terms of geographical analysis, China will be the largest region in the global market, accounting for more than 37% of the overall market share by 2020. The growth of the market in this region will be driven by the sales of small cars and sedans, followed by sports utility vehicle (SUV)/crossovers, and multi-purpose vehicle (MPV) and luxury segments.
“PCS functions as a catalyst for the emergence of ‘teen cars’. Currently, scaled down versions of almost every car model is available in the near future – remote operated, battery operated, self-driven, and EVs. These cars are similar in looks and design as the on-road version. In the near future, fully scaled up versions of such cars incorporated with the safety restrictions of PCS will be available in the market,” says Siddharth Jaiswal, a lead analyst at Technavio for research on automotive electronics.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Parental concern over rising incidences of motor vehicle crashes involving teenagers to drive PCS sales
Of all age groups, teenagers are the most vulnerable when it comes to serious car crashes. This is due to the combination of lack of experience and youthful enthusiasm behind the wheel. In the Americas, lethal car collisions are the primary reason for deaths, especially within the age group of 15-20 years. Showing off in front of friends, speeding for “thrill,” and street racing are some of the most common reasons behind teen deaths, especially in countries such as the US, Japan, Australia, and China. As a result, there is an increase demand for anything that can lessen the number of such accidents. PCS enables parents to set a limit on the car’s speed and track the location of the teenage driver. Setting up boundaries around certain prohibited areas and outer limiting boundaries are expected to give parents more control over their teenage sons or daughters.
PCS use by grown-up kids to monitor elderly parents is a new consumer segment which is expected to drive the adoption rates of PCS
A reverse version of PCS is being increasingly used by people to monitor elder individuals. Elderly driver monitoring and assistance system (EDMAS), as it is more appropriately known as, enables the monitoring and tracking of vehicles driven by elderly individuals. The use of PCS or EDMAS to monitor elderly drivers has become prominent in cities where grown-up young adults live separately from their parents.
Non-availability of fully autonomous cars to drive growth of PCS adoption
Autonomous cars will become commercially viable and ready for public on-road use in the next 3-4 years. Parents would prefer to have their kids drive autonomous cars as they are perceived to be safer in all respects than the kids driving themselves. However, since autonomous cars are still a few steps away from being made available in the market for commercial use, PCS is the next best alternative for parents of teenage drivers to allow their kids to drive, as well as have peace of mind.
Some of the other prominent vendors identified in this report are Volkswagen, Infiniti, Audiovox, Davis instruments, Cellcontrol – obdEdge, Gannet guard systems, and Atoll Ordenadores.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
