- The key vendors in the Global Automotive Ambient Lighting Market 2014-2018 are Hella KGaA Hueck & Co., Koito Manufacturing Co. Ltd., Magneti Marelli SpA and Valeo SA.
London, 23 September 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Global Automotive Ambient Lighting Market 2014-2018. One of the major trends in this market is the increased adoption of gentle ambient lighting. Manufacturers are increasingly adopting gentle ambient lighting as an essential product differentiator and it is gaining popularity among consumers because of its functional benefits and appeal.
Ambient lighting is increasingly being used by automakers to create a unique brand identity for automobiles. Manufacturers are paying close attention to the effective and extended usage of ambient lighting on doors, footwells, and roofs to reinforce a sense of elegance, quality, and heightened aesthetic appeal. To this end, manufacturers are open to adopting new and effective lighting technologies such as LEDs, which are increasingly capturing the attention of manufacturers because of their durability, longer life, and design flexibility.
“Efficient ambient lighting adds to the comfort of drivers and passengers as it uses effective color pallets and brightness levels to offer a refined, restful, and pleasant in-vehicle atmosphere,” says Faisal Ghaus, Vice President of TechNavio Research.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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