Category: Publishing and Advertising

A new report from Technavio says the global advertising displays market will see slow but steady growth over the next four years, with analysts projecting the market to hit a value of $22.4 billion by 2020.

Print magazines are on their way out, and the value of the print market is expected to decline from $86.07 billion in 2015 to $67.56 billion in 2020.

Most publications have turned to the digital world as a savior because digital customers have overtaken those who subscribe to print products. Newspaper ad revenue has declined every year since 2005, falling from $47.4 billion to $16.4 billion in 2014.

Mobile ads have become an integral part of how companies interact with their customers. Through display and search ads, companies can better reach their target audience by displaying ads directly on a given website, or by targeting specific keywords. Technavio analysts have taken a close look at what’s trending in the world of mobile ad…