Magazine Publishing Isn’t Dying; It’s just Going Digital

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Print magazines are on their way out, and the value of the print market is expected to decline from $86.07 billion in 2015 to $67.56 billion in 2020.

Digital magazines are swooping in to provide an easy, convenient and environmentally friendly alternative to print. And as an added bonus, they don’t end up living on your coffee table for all eternity.

Share of digital magazine publishing in global magazine publishing market 2015 and 2020

Digital publishing

Source: Technavio, 2015

The amount of content available digitally is huge and growing, with most major brands offering full editions online, usually for a nominal subscription fee.

And as more consumers opt for digital offerings, the global digital magazine publishing market is expected to grow at a cumulative average growth rate of 20.36% from 2015 to 2020, eventually topping a total value of $35.8 billion in 2020.

Global digital consumer magazine publishing market by revenue stream 2015-2020 ($ billions)

Online magazine

Source: Technavio, 2015

Top companies in the digital magazine publishing market:


Advance Publication

Advance.net, oversees the Internet vision and strategy for affiliates of Advance Publications, Inc., including Condé Nast Digital and Advance Digital. Advance.net’s affiliates build premier independent brands on the Internet, with long-term real value that extend Advance Publications, Inc.’s affiliates’ consumer franchises into the online medium. Condé Nast Digital working with the magazines of Condé Nast, has created national brands including concierge.com, epicurious.com and style.com. During this same period, Advance Digital, working with Advance Publications’ affiliates’ newspapers, has developed local brands including NJ.com, cleveland.com and OregonLive.com. Advance Publications, Inc., is a privately held media company.


American Media

American Media, Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 2.1+ million and reach 35+ million men and women each month. Our digital properties reach a total of 49+ million unique visitors and 343+ million page views monthly.


Bloomberg

Bloomberg provides financial and business-related information in the form of news, insights, and newsletters. The company offers its key analysis through Bloomberg Businessweek, a digital business magazine. Bloomberg was founded in 1982 and is headquartered in New York, US.


Forbes

Forbes.com Inc., a leading Internet media company, is among the most trusted resources for the world’s business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. 


Hearst

Hearst is one of the nation’s largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, more than 300 magazines around the world includingCosmopolitan, ELLE,Harper’s BAZAAR and Car & Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as United Artists Media Group, BuzzFeed, VICE and AwesomenessTV.


Meredith

We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. Our cornerstone is knowledge of the home, family, food and lifestyle markets. From that, we have built businesses that serve well-defined audiences, deliver the messages of advertisers, and extend our brand franchises and expertise to related markets. Our products and services distinguish themselves on the basis of quality, customer service, and value that can be trusted.


New York Media

New York Magazine covers, analyzes, comments on, and defines the news, culture, entertainment, lifestyle, fashion, and personalities that drive New York City. New York Magazine, founded in April 1968, reaches 1.8 million readers each week and is published by New York Media, LLC.


Trusted Media Brands

Trusted Media Brands, Inc. is a global media and direct marketing company that connects consumers around the world with products and services from trusted brands.

Since our beginnings, we’ve been creating the kind of content that readers want to deeply engage with—again and again. Our trusted, empowering, and uplifting content is designed to help our readers improve their lives and grow their connections and experiences of life. Through this content we are then able to uniquely cultivate amplified engagement from our readers.


Rodale

Rodale Inc. and its subsidiaries, (together “Rodale”) the world’s leading healthy lifestyle media company, publishes some of the best-known health and wellness lifestyle magazines, including Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Rodale’s Organic Life, and is one of the largest independent book publishers in the United States. Rodale brings you the ideas, insights, and information that inspire health, healing, happiness and love in the world. Starting with you.


TEN: The Enthusiast Network

TEN is the world’s premier network of enthusiast brands such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. It encompasses more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/outdoor sports media platform.

Our unique and innovative approach to content development and media solutions allows our partners to activate passionate groups of influencers effectively and efficiently.


The Newsweek Daily Beast

The Daily Beast delivers award-winning original reporting and sharp opinion from big personalities in the arenas of politics, pop-culture, world news and more. Fiercely independent and armed with irreverent intelligence, The Daily Beast now reaches more than 20 million readers per month. John Avlon is Editor-in-Chief and Mike Dyer is Chief Digital Officer. 


Wenner Media

Wenner Media publishes periodicals and magazines, including Men’s Journal, Rolling Stone, and US Weekly.