With smaller families and higher disposable incomes, one market that has grown significantly is the baby products market. Unlike traditional baby goods, today the industry offers a number of high-tech baby products that have helped shape parenting methods. Two products that are perhaps the best examples of how the baby products industry has evolved are:
- Baby carriers
- Baby bottles
Apart from providing ease of mobility and hands-free convenience, baby carriers have reduced the number of products that need to be carried while parents are out with their baby. The three common varieties of baby carriers available are buckle, wrap, and sling baby carriers. Industry analysts at Technavio predict that the global market for baby carriers will witness steady growth in the next four years, especially in the APAC region.
Similarly, the baby bottles segment of the baby health and personal care products market has seen considerable growth in recent years. A growing number of working women and technological innovations are the two main reasons behind the increased use of these bottles. Even though plastic baby bottles are commonly used, the demand for glass, stainless steel, and silicone baby bottles has also grown significantly. As feeding bottles are not very expensive, the consumer base for these products is relatively large. In fact, market analysts at Technavio predict the global market for baby bottles to grow at a CAGR of around 6% by 2021.
What makes baby carriers and baby bottles so popular?
Ease of mobility, innovation in functionality and style, along with the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers. Unlike prams and strollers, baby carriers are preferred as they increase the physical and psychological connection between the infant and the parent. Different kinds of baby carriers provides different advantages. Sling carriers, for instance, enable discreet breastfeeding. Wrapped carriers, on the other hand, provide support for the delicate spine and neck of the newborn.
Several baby carrier vendors are designing ergonomic carriers. These products enable efficient weight distribution, require less effort and cause less strain on the wearer, and also supports the sitting position of the child. BabyBjörn Baby Carrier One and Liliputi Soft Baby Carrier are among the best-selling ergonomic baby carriers.
Recently, manufacturers have added features like a pull-out hood, organic cotton, snap-on bibs, foot straps, and hidden pockets to baby carriers. Due to their immense usability and popularity, analysts at Technavio predict that the global market for baby carriers will grow at a CAGR of around 4% by 2020.
When it comes to baby bottles, one cannot deny the fact that the increase in the number of working women is a major factor for their popularity. Particularly in the case of emerging economies, there has been a drastic increase in the number of working women, which explains the need to store milk and other baby food. Also, with changes in diet and increased production of formula milk, the breastfeeding period has been substantially reduced. Baby formula milk can not only be stored for longer durations. but supposedly contains the same nutrients present in breast milk.
To get an in-depth analysis of the baby carriers and baby bottles markets:
Order the 2016-2020 Report on Baby Carriers
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