Be it a table, desk, sofa, or a bed – furniture is an integral part of our household. And for those who are always on the move, the ready-to-assemble (RTA) furniture is perhaps the best thing to opt. Developed countries have emerged as a big market for RTA furniture, for the simple reason that labor costs are exceptionally high here. Especially in the US, where the furniture market is already booming, RTA furniture are in high demand. Our analysts predict the RTA market in the US to grow at a CAGR of 5% by the year 2021.
What makes RTA furniture so popular?
Well, ask any owner of RTA furniture, and he will explain how this furniture is cheaper than the ready made ones. And in case you are one of those who likes making changes to his living and works space, then RTA furniture is the right choice for you. These pieces of furniture are easy to assemble and can be moved from one place to another without much effort. Also unlike the high-cost furniture, you will never think twice painting or do something creative with RTA chairs and cabins.
Also, these days, many professionals have to travel to a new place and seek accommodation for a couple of years. In such cases, it does not make sense to invest in ready-made furniture. Rather RTA furniture is preferred as they are quite functional and can be easily dismantled at the time of relocation. Especially if you are starting a family, or already have small kids, RTA furniture gives you the liberty to decorate your kids’ room accordingly. Designed to meet your day to day requirements, these pieces of furniture make storage easy for you.
New trends in the RTA furniture market
Vendors in the RTA furniture are innovating so as to counter the tough competition from ready-to-use furniture market. For instance, Moooi, a Dutch furniture company has come up with a luxury range in the RTA furniture segment. Luxury range caters to the needs and taste of the affluent class who prefer ready-to-use and antique furniture. Moooi is not alone in launching its very own luxury range of RTA furniture as several European furniture companies have already ventured into this space. There is also a trend towards combining the furniture styles of the east and the west, to cater to changing preferences of the customers. One of the best examples of this trend is the Japanese-American style RTA furniture, offered by a startup named Greycork.
Enhanced customization is another latest trend in the global RTA furniture market. Vendors like Inter IKEA Systems, have come up with an assembly service, which allows consumers to add a personal touch to fittings through customization. This service enables customers to suggest modifications in the design of furniture bought by them. Players can further capitalize on this opportunity by basing their marketing communication on the customization potential and thus spur growth in sales. There are manufacturers who also offer the customization option to their customers for products manufactured by other vendors. For instance, Superfront offers customization options for RTA wardrobe, cabinets, and beds.
Lastly, greater value creation through more flexibility and mobility is something which almost all the vendors of RTA furniture are working towards. In the US, the low-income millennial segment is the major target customer base for RTA furniture vendors. This section of the population prefers smaller homes and compact RTA furniture. So, products that are easy to set up, dismantle, and can be packed into compressed packages are preferred by this segment.
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Order the 2017-2021 Report on RTA Furniture Market in the US
