When we say ‘online video’ it’s likely either YouTube or Vimeo that come to mind. And while these platforms are great for uploading everything from fun videos of your pets to music videos to makeup tutorials, they aren’t the best solutions if you’re looking to host the video on your own website or, better yet, actually make money from it.
This is where online video platforms come in. These are SaaS-based platforms that offer hosting, encoding, and customization services to users. They are embedded player platforms and end-to-end tools used to distribute, download, publish, and measure online video content for both on-demand and live streaming.
They also allow users to share videos online on various platforms and devices such as iOS and Android-enabled smartphones and tablets, PCs, digital STBs, and TVs.
Many organizations, regardless of the industry, are incorporating video into their operations. So it just makes sense that the Global Online Video Platform Market is witnessing rapid growth, projecting a CAGR of 13.16 percent during the period 2013-2018.
The Global Online Video Platform Market is driven by many factors. One of the major drivers that encourages advertisers, advertising agencies, media-buying agencies, and publishers to take interest in online video platforms is the increased demand for online videos.
TechNavio analysts have outlined three major vendors in this market, who are offering innovating video solutions for easy sharing, advertising and monetization.
Brightcove Inc.
“Brightcove provides the most powerful cloud-based solutions for delivery and monetizing video across every connected device.”
A pretty impressive statement from a company that refers to itself as the leading online video platform. But this confidence doesn’t actually seem to be overstated. Brightcove boasts customers like TicketMaster, Discovery Communications and the New York Times, and their Video Marketing Suite offers video management, marketing and analytics, all in a single solution.
Kaltura Inc.
Not to be left behind, Kaltura also has an impressive array of customers. Its solutions are being used in 300,000 organizations, including the Wikipedia Foundation Inc., HBO Inc., and Warner Brothers Entertainment Inc, as well as significant financial, governmental and educational institutions (their list even include the White House).
The company offers video solutions for media and entertainment enterprises, businesses and education institutions. Its online video platform solutions can be deployed on-premises as well as through private and public clouds. They also offer free and open source video solutions, media management system, online video player and video editor.
Ooyala Inc.
Ooyala, another leading vendor in the Global Online Video Platform market, provides the most comprehensive product portfolio in the market. It offers integrated core capabilities in the form of multiple products such as Ooyala Online Video Analytics, Ooyala Audience Monetization, and Ooyala Discovery, and also is a publisher of the latest information on the online video marketplace.
