A web content management system (WCMS) is a software tool used to create, manage, store, and deploy content such as text, audio, graphics, videos, and photos on web pages. This system can be used by web designers and content management professionals as well as the layman with little or no technical expertise.
WCMS software enhances hosting speed and security and helps in developing content-rich websites, and in establishing robust multi-channel marketing techniques. It enables companies to manage information on their web pages, enhances productivity, and provides consistent and high-quality management of websites. The implementation of a web content management system on enterprise websites also saves time and money by solving workflow problems.
The Global WCMS Market is growing at a steady pace and is expected to post a CAGR of 12.78 percent during the period 2013-2018. TechNavio analysts have pinpointed the top 10 web content management system providers expected to help fuel market growth during the forecast period:
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Autonomy Corp., an enterprise software company, was acquired by HP in October 2011 and serves customers globally and across many industries including Education, Energy and Utilities, Financial Services, Government, Healthcare, Legal, Retail and Consumer, and Telecommunications.
Autonomy’s WCMS offers patter-based predictive modeling technology to form a conceptual and contextual understanding of all customer interactions from multiple channels and enables the automatic delivery of optimized online content. The company’s content management solutions easily create and dynamically deliver highly targeted, consistent web content to end-users. Autonomy’s products offers a user-friendly experience to customers by pushing targeted content, including email management and campaign management. |
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OpenText Corp. provides a fully featured, highly scalable, and web-based content management system, imaging and records management, and an archiving system with a secure, single platform for organizing and sharing electronic and physical content across the enterprise. It’s OpenText ECM Suite caters to the WCMS needs of organizations across various verticals. It focuses on enhancing lifecycle management, optimizing transactional content processes, and improving engagement through more effective use of business content. OpenText CMS products reduce the time spent in managing web content and improve productivity by making content easier to find. They optimize online customer experiences with the delivery of targeted content across multiple customer touch points. |
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Oracle Corp. offers the WebCenter Content solution, which incorporates the Oracle ECM Suite 11g. It made a significant move toward enhancing its web management capabilities with the acquisition of FatWire Software in June 2011. This acquisition provided Oracle with features and functionality, which focus more on the marketing departments of organizations rather than on their IT departments. Its WebCenter portfolio is made available to all of its core products including Siebel and PeopleSoft, thus providing them with strong WCMS functionality. The Oracle WebCenter Content solution features management of documents, images, rich media files, and records. It provides organizations with a repository to house unstructured content, and deliver it to business users in the proper format. |
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SDL plc is a leading provider of enterprise and WCMS solutions. Its SDL Tridion WCMS enables fast and easy sharing of complex content over multiple websites while maintaining centralized control and brand consistency. It has focused on enabling customers to manage their web content across multiple channels. SDL has a strong presence in content creation, management, and delivery in the market. The company’s content management platform is designed for organizations requiring strategic web presence in achieving business objectives. |
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IBM’s WCMS is easy-to-use, manage, and can control a large, dynamic collection of web content materials such as text, images, audio, videos, files, and other HTML content materials. The IBM Lotus content management is a web-based, multi-user content tool, used to create, control, and publish websites. It offers content library functions, template management system, site management, security, and workflow. |
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Microsoft Office SharePoint Server 2007 helps to communicate more effectively with employees, partners, and customers. It also offers easy-to-use functions to create, approve, and publish web content. It also enables an enterprise to manage variations of content for different devices. The WCMS in Microsoft Office SharePoint Server 2007 helps to streamline the business process by creating and publishing websites. |
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Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of WCMS solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers. |
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Ektron offers web content management solutions to deliver a great online experience to site visitors helping them achieve business goals. At present, Ektron’s Enterprise WCMS is used by more than 3,800 organizations and provides a flexible and scalable solution for content management. The company’s products provides easy integration with other technologies such as CRM, analytics, marketing automation systems, ERP, and SharePoint, helping organizations to get the desired output in less time. |
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Percussion offers products which provides control over the content and accelerates the content marketing strategy to scale revenue. Its WCMS software helps businesses to increase traffic, drive conversion, and improve social interaction. |
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Sitecore offers WCMS software, which enables the control of personalization and conversation management to site visitors and business users. The company’s WCMS software detects and serves the content to the site visitor on the basis of usage of the device such as iPhone, iPad, Blackberry, Android, or other mobile devices. Sitecore WCMS is flexible enough to integrate with any e-commerce platform and can create, manage, and optimize email marketing efforts by designing and editing mails. |
