Global Web Analytics Market Growth
The global web analytics market is expected to continue its strong growth throughout 2019, with several of the world’s leading web analytics tools dominating the global market. Today, web analytics has already become one of the most essential elements for businesses of all sizes. Using web analytics tools are the most effective method to generate, monitor and analyse comprehensive data of visitors or customers. This data offers insightful knowledge about customer behaviour, which in turn will help businesses to identify new opportunities and setup new strategies more precisely and effectively.
According to Technavio’s latest web analytics market research, the global network traffic analytics market size is expected to achieve an incremental growth of over $2 billion from 2018 to 2022, registering a CAGR of nearly 23% during the forecast period. Geographically, the Americas is accounting for the largest part of the web analytics market share, contributing about 42% in market growth worldwide. One of the primary factors driving the growth of the global web analytics market is the increasing used of web analytics tools in various of industries, including retail, manufacturing, information technology, healthcare, banking, financial services & insurance and transportation & logistics.
Technavio has been closely monitoring the latest web analytics market trends to create an in-depth portfolio of web analytics market research reports. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Take a look at Technavio’s analytics market research library, or download your free sample report today.
Top 10 Web Analytics Tools in 2019
Google Analytics
Google Analytics is one of the best web analysis tools in the world and is used by countless of website owners to monitor and analyse data about web traffic and website visitors. Google Anlaytics also shows keywords that are bringing the most visitors to the web pages and what aspects of website designs are engaging the best with site visitors. It offers free reports that includes information about visitors, traffic sources, goals, content and e-commerce, therefore is widely used by all seized businesses around the world.
Allot ClearSee Network Analytics
Allot ClearSee Network Analytics provides complete web analytics tools for seeing and understanding everything that is happening on the network. Business owners can act faster and more decisively to make the website or network operate better, faster and smarter, and to assure that every network customer is satisfied. Allot captures a rich variety of application, user, device, quality of experience (QoE), and security data records in real-time, and transforms it into valuable business intelligence that helps to plan and implement actions which ultimately benefit customers and business.
IBM WebSphere Portal
WebSphere Portal includes a number of solutions to help business understand how visitors use the site, including server-side analytics and client-side analytics. Client-side analytics is also called active site analytics. WebSphere Portal also offers integration service with other leading web analytics tools. Its active site analytics uses a flexible, backend business logic instead of hardcoding the logic into the site instrumentation. As a result, businesses can be benefitted with reduced IT maintenance and maximum analytical flexibility.
Microsoft Power BI
Microsoft Power BI transforms a company’s data into rich visuals for businesses to collect and organize. Power BI is one of the world’s leading web analytics tools that is well known for interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. The components of the Power BI include Power BI on the web, Power BI Desktop, SQL Server Analysis Services, and Power BI Embedded service.
Juniper Networks Cloud Analytics Engine
Juniper Networks Cloud Analytics Engine uses network data analysis to improve the performance and availability of mission-critical applications. By conducting coordinated, end-to-end data collection, analysis, correlation, and visualization operations, Cloud Analytics Engine helps network teams understand how workloads and applications behave across physical and virtual infrastructures.
Cisco Tetration
Cisco Tetration is one of the world’s leading analytics tools for web security. It offers holistic workload protection for multicloud data centers by enabling a zero-trust model using segmentation. This approach allows users to identify security incidents faster, contain lateral movement, and reduce your attack surface. Tetration’s infrastructure-agnostic approach supports both on-premises and public cloud workloads.
Symantec Security Analytics
Symantec Security Analytics provides web security analytics solutions to effectively arm today’s incident response modern day threats. With Security Analytics, businesses have the flexibility and freedom to create multiple, customized views for each use case to suit the incident-response workflow. Packed with advanced technology and features, Security Analytics offers the details that expose the full source and scope of any threat or attack targeting the information assets and significantly speeds the time to conduct complete network forensics investigations.
Facebook Analytics
Facebook Analytics allows users to understand and optimize complete customer journey across mobile, web, bots, offline, and more. Facebook Analytics is available in a number of Facebook products and users can implement it into the mobile app or website. Facebook Analytics is one of the major web analytics tools for digital marketing and helps users to get a deeper understanding of where and how people interact with their business across their website, app, Facebook Page, and more.
Adobe Analytics
Adobe Analytics is another one of the most commonly used web analytics tools in the world that offers real-time analytics. As the adoption of mobile browsers is increasing around the world, Adobe Analytics also allows users to track user activity on social media, third-party data integration, for videos, and for mobile users.
Clicky
Clicky is another one of the most popular web analytics tools famous for offering social media data analytics and real-time updates. Clicky also provides the data monitoring for all the keywords searched and directed to the site from the search engine result page. Many bloggers and small business owners around the world use Clicky as their free and most effective web analytics tools to optimize their web performance.
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