The growth of the global bathroom taps market is hampered by several challenges. Raw materials such as copper, aluminum, nickel, and zinc play a vital role in the manufacturing of bathroom taps. Any fluctuations in the prices of these raw materials result in uncertainty in the production rates of the product, thus hampering market growth. Despite the challenges, the global bathroom taps market is expected to grow at an impressive CAGR in the next five years.
The onus for this development will fall squarely on the able promotional skills of the vendors and other entities in the global supply chain. Currently, the following five are the leading vendors of bathroom taps on the global stage, as identified by industry experts at Technavio.
LIXIL Group
LIXIL Group is the global company in the housing and building industry. The group has acquired some of the key players, such as American Standard, GROHE, and the Parameterize Group. It provides a comprehensive range of products and services through four major business units — LIXIL Water Technology, LIXIL Housing Technology, LIXIL Building Technology, and LIXIL Kitchen Technology.
Masco
Masco is one of the largest manufacturers in the home improvement and new home construction market. Masco operates through 20 companies across the world. It has four major product segments — cabinetry products, plumbing products, decorative architectural products, windows, and other specialty products.
TOTO
TOTO manufactures housing equipment, building material, ceramic products, and plumbing system solutions. It operates through 69 offices across the world and owns manufacturing facilities in Japan, China, Mexico, the US, and some European countries. The company has a network of more than 80 production facilities worldwide.
Kohler
Kohler is one of the leading players in the market. It operates via four segments, namely, kitchen and bath, power, decorative products, and hospitality. The company manufactures and distributes kitchen and bath products, decorative products, engine and generators, and other specialty items and services. It operates 49 manufacturing facilities globally and employs around 31,000 people.
Roca Sanitario
The acquisition of Laufen allowed the group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA. In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving world leadership of the sector in 2006. Today, Roca is a global brand with presence in more than 170 markets, supported by its 78 production plants and over 22,000 employees worldwide.
The global bathroom taps market is fragmented, thereby facing intense competition among its vendors. There are many local players offering this product at a very low price point, resulting in downward pricing for the products retailed by many globally known vendors. How can the market for bathroom taps be tamed? And, primed for both local and international domination? Detailed market insights are provided in the research report herein.
