The sun protection products are important to protect skin tanning, premature aging and prevent skin cancer. This today is well comprehended by consumers across the world and they are demanding safer, healthier, and more effective suncare products with lighter textures and improved spreadability that offers long-lasting light, water, and sun protection. Consequently, several upstarts and top 10 suncare brands in the world are bringing new products to the market, powered by technological advances that address consumers’ skin concerns. Combine this with the increasing initiatives taken by several companies and cancer researchers to bring the awareness of the effects of the UV radiation on skin health, the demand for suncare products is at its all-time high across the world.
Global Suncare Market Analysis
The suncare products market is evolving tremendously and as a result, the market has been growing at an unprecedented rate and is expected to continue to grow at a CAGR of almost 5 % during the forecast period, with a total incremental growth of US$ 2.85 billion by 2022. According to the market research report compiled by experts at Technavio, The Americas accounted for the maximum share of the global suncare products market and is expected to continue to lead the industry over the next five years.
Top 10 Suncare Brands Dominating the Global Suncare Products Market
Beiersdorf is one of the world’s suncare brands with more 150 partners and over 17000 employees worldwide. With an experience of more than 130 years in the skincare industry, the company is increasing its market share sustainably by developing innovative skin care brands that are introduced based on the changing customer requirements. Nivea is Beiersdorf’s number one suncare brand with a product line that includes sun protection products, hand and body care, and men’s skincare products. Nivea’ s reputation in the suncare market is bolstered by strong scientific research and development that focuses on providing the best protection from the sun’s skin-damaging rays.
Estée Lauder Companies
Estee Lauder is a global powerhouse that manufactures and markets prestige makeup, haircare fragrance, and skincare products and owns a broad portfolio of consumer goods brands, distributed worldwide via both retail channels and digital commerce. The sale of the company’s skin care products has grown immensely over the years and the most important segment that is leading the way for Estee Lauder Companies. The company strongly believes in the importance of sun protection and hence has devoted extensive resource to develop innovative skin care, cosmetics, and suncare brands that deliver effective UVB and UVA protection.
Johnson & Johnson
For more than 130 years, Johnson & Johnson has been of the most trusted companies, serving customers across healthcare and consumer goods industry. The company is dominating the global market with about 250 subsidiary brands present in more than 175 countries. Johnson & Johnson’s broad portfolio includes a number of iconic and household brands including Clean & Clear facial wash, Neutrogena skin and beauty products, Aveeno, and Johnson’s baby products and many other regional brands. The producer of Aveeno offers a wide variety of suncare products that deliver a broad spectrum of UVA/UVB protection through photostable technology.
L’Oréal, a French company has been one of the top suncare brands in cosmetic industry for several decades now and is now richly endowed with a broad portfolio of global top brands such as Garnier, Maybelline, and many others. The company has close to 40 brands currently and it operates in more than 130 countries with these brands. L’Oréal has a combination of products lines, from consumer products that are found everywhere to L’oreal Luxe category designed with a premium theme. The company provides scientifically-advanced products that address individual skin concerns through its renowned brands such as Sublime Bronze, Advanced Suncare, Age Perfect, and Revitalift.
Shiseido company is one of the leading Japanese multinational personal and suncare brands that manufactures an array of incredible beauty products including skin care, hair care and fragrances. The company is one of the oldest and the largest cosmetic brands in Japan and in the world. Shiseido company owns several subsidiaries and brands worldwide and its products are only sold at selected department stores or pharmacists. Powered by pioneering technologies, Shiseido Suncare delivers advanced solutions for sun makeup, after sun skin restoration, sun protection, and skin tone enhancing self-tanning.
Amway is one of the inspiring and world’s largest direct selling brand that manufactures more than 500 beauty, nutrition and home products globally. The company operates in over 100 countries with numerous iconic brands including Attitude, Glister, Hymm, Nutrilite, Satinique, and many others. Amway’s Artistry is among the world’s top largest selling skin care brands in the world with products including cosmetics, skin care, sunscreen products, serums, and anti-aging creams. Amway’s Attitude brand specializes in producing a range of suncare products including Attitude Sunscreen cream which has been gaining immense traction over the years.
With an experience of almost seven decades, Clarins Group is a leading French luxury skincare, perfume, and cosmetics company that manufactures and markets products through selected pharmacies and high-end store counters. The company grew quickly to become a leader in body care and skin care industry over the years by adding products that always meet the requirements of worldwide consumers. The Clarins Groups portfolio of brands includes Azzaro, Clarins, My Blend, and Thierry Mugler. The company also offers skin care products for men through ClarinsMen.
Edgewell Personal Care
Edgewell Personal Care has the edge in the suncare products market by offering brands that have become household names worldwide. The company’s personal care products portfolio includes shaving cream, pet care products, moist wipes, razor, feminine care products, and sunscreen. Edgewell Personal Care company offers a wide range of suncare products through the most popular brands such as Banana Boat, and Hawaiian Tropic. Banana Boat sunscreen products deliver broad-spectrum UVB and UVA protection. Banana Boat sunscreens are tested in seven conditions such as sweat, sand, water, pool, sun, ocean water, and extreme heat.
Founded in 1933 by Kamal Passi, Lotus Herbals has become synonymous to natural products, powered by science. The company offers more than 400 products ranging from premium skin care, hair care brands, suncare, and color cosmetics. Lotus Herbal provides a wide range of options to choose in the sun protection segment that allows everybody to find the product of their choice. Lotus Herbal sunscreens contain a blend of well-researched, time-tested, natural ingredients that brings effective and finest quality personal care solutions.
Proctor and Gamble
Proctor and Gamble (P&G) is one of the largest American multinational consumer goods company that specializes in the manufacturing a wide range of consumer health, personal care, and hygiene products, organized in segments including Baby, Feminine & Family Care; Fabric & Home Care; Grooming; and Beauty. Some of its leading skin care brands include Olay, Native, Snowberry, and Old Spice. Founded in 1837, Proctor and Gamble (P&G) have become a dominant player in the consumer goods industry.
What are the Suncare Market Trends for the Near Future?
The demand for suncare products with natural ingredients is increasing owing to health-conscious. Consumers, especially with sensitive skin, seek natural solutions in suncare products. This creates growth opportunities for the manufacturers of BPC products that manufacture suncare products. For instance, a skincare product manufacturer called Eminence Organic Skin Care offers Tropical Vanilla Day Cream SPF 32, which is a daily moisturizer and sunscreen, made of natural and organic ingredients. Similarly, AVEDA, a brand of Estee Lauder Companies, offers a sun protection product called daily light guard defense fluid broad spectrum SPF 30. Non-toxic suncare products are devoid of petrochemicals, phthalates, propylene glycol, sulfates, and parabens. These emerging trends will increase market growth in the future.