In the US, cigarette smoking is accountable for more than half a million deaths per year which is about one in five demises or 1300 deaths per day. The US is among top the three countries in global cigarette market despite increasing regulations for prevention of tobacco usage. For instance, the Family Smoking Prevention and Tobacco Control Act 2009 authorizes the Food and Drug Administration (FDA) to regulate the manufacture, distribution, and marketing of tobacco products.
Though many people intend to quit smoking cigarettes, they find it tough to do so due to the strong addiction to nicotine. Thus, cigarette consumers are opting for diverse smoking cessation products including NRT-Nicotin replacement therapy products (gums, sprays, inhalers, tablets), e-cigarettes and herbal cigarettes. The market demand for the smoking cessation products essentially herbal cigarettes have been increasing due to numerous tobacco prevention campaigns and regulations in the US.
Is Smoking Cigarettes Healthy?
Herbal cigarettes typically contain herbs (like menthol, rose petals, mint, cinnamon, and lemongrass) which provides aroma and flavours. These cigarettes do not contain harmful substances like nicotine and tobacco. Most of these products are promoted as harmless and healthier alternative to the injurious traditional cigarettes, providing an USP for the firms in the herbal cigarettes market to attract more and more consumers.
Additionally, firms offering these products claim to provide health-related benefits such as enhanced immunity system, improved lungs function and perceived calming effect on nerves.
With herbal cigarettes, consumers (during the grim phase of quitting smoking) do not need to suppress the physically satisfying process of:
- Selecting
- Lighting
- Holding a cigarette
This process makes it slightly easier for the smoker to quit smoking.
Are herbal cigarettes market in for a test? Challenges involved.
Though herbal cigarettes are great substitute for traditional cigarettes, the industry faces numerous hurdles on its way to establish their products as the effective and significant smoking cessation products. The major challenge in this industry is the popularity of similar products in the same market segment including NRT-Nicotine replacement therapy products (gums, tablets etc.) and e-cigarettes.
NRT products are expected to attain high market demand in few years while e-cigarettes have already registered high adoption rate among US population since their introduction in 2007. Thus, it creates a huge challenge for herbal cigarettes market to gain popularity among consumers and to attain growth.
Further, vendors in herbal cigarettes markets face complications in complying with the stringent rules and regulations imposed by diverse authorities in countries where these vendors function. For instance, certain state laws restrict selling of herbal cigarettes to the consumers under the age of 18 years. Retailers can be fined huge amounts if they violate the law.
Technavio Study Reports
A comprehensive study done by our market experts deliver a strong understanding of the market to the firms in the herbal cigarettes business. The report comprises of an in-depth primary and secondary research to provide market insights to the firms in the same or related industry.
To get an in-depth analysis of the Herbal Cigarette Market in the US
