Automobile safety is getting better with the advent of new technologies and car manufacturers, big and small, are investing heavily in making their automobiles safer and sturdy. Technologies that assist in preventing accidents are part of ‘active safety’ while those tasked with protecting the car’s occupants during an accident fall under the purview of ‘passive safety’. The latter primarily concerns the seatbelts, airbags and the car’s reinforced body structure.
Passive safety systems market gets massive boost
Today, the average consumer is a technology savvy individual who understands the value of safety as an important consideration when deciding upon a purchase. This holds particularly true for high ticket commodities such as automobiles, wherein every new launch is accompanied by a plethora of information pertaining to the vehicle’s imbibed safety features. Popular testing bodies such as Global NCAP (New Car Assessment Programme) and Euro NCAP ensure that defaulters in this count are properly called out. Herein, the car’s passive safety systems are accorded the judgmental spotlights.
With the automotive world leaning towards autonomous cars, the demand for robust passive safety systems will only grow multifold. Car manufacturers are already talking predictive technology and with big names as Tesla, Google and Uber working on their own versions of completely autonomous and smart driving technologies, core car safety systems will definitely get the makeover as well. Expect smarter implements with precise and lightning fast reflexes.
Building the perfectly safe automobile, at a budget, possible?
While the concept of manufacturing a budget car isn’t news, building one with all the inherent safety features is quite a challenge. Let’s face it, car safety features are expensive and the costs increase exponentially with the increasing complexity of the active and passive safety systems. Plus, the systems themselves are complex, and are prone to misfiring every now and then. When the latter happens, car manufacturers are forced to execute costly recalls that will not only put a dent in the company’s fortunes but also their reputations. Thus, the automobile safety systems market is ripe for a disruptor- someone who can build complex, reliable, robust and scalable safety technologies at a competitive price bracket.
Passive safety as the differentiator?
In most upcoming economies, the fundamental deciding factor when buying a new automobile is the latter’s price. In such markets, the OEMs utilize the car’s passive safety systems as a product differentiator, or as a hierarchical device when comparing different models of the same vehicle as well. OEMs can utilize the car’s abundant safety features as the ultimate winning bet, provided, the customer understands and respects the concept of safety as well.
Herein again, education is a key facilitator. By investing in mediums that propagate the good word about seat-belts, airbags and responsible motoring, OEMs are not only prepping up the customer base, but also bringing in more awareness about the global problem of road accident related deaths and injuries. This awareness will demand the inclusion of safer technologies and pay for the installation of the same.
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