What does it take to Flash the Perfect Smile? (Self Esteem and a USD 3 billion Industry)


The human smile. Mesmerizing, attractive and highly overrated. With age and sustained abuse, our teeth loose their sheen, sport a dull color and are a universal source of embarrassment. Thankfully, the specialty of Teeth Whitening is right on tow, and more and more people are rediscovering their charming smiles thanks to fifteen minutes spent daily in front of a mirror with a toothbrush in hand.

Big Business- Toothpastes, Strips, Gels & Merry Dentists

The Global Teeth Whitening Market is expected to top USD 3 Billion by the year 2021. This and other expert insights are part of Technavio’s influential industry research report that deals with trends that are influencing the global teeth whitening market. Again, unsurprisingly, whitening toothpastes are the humble champions of this cause, amounting to over 85% of the market share.

The Motivation- Intimately Connected to Our Lives

Dental hygiene commands such a personal commitment from all of us. It’s part of our routine and the teeth themselves are an important part of our ensemble. Dominant market leaders such as Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson and P&G are household names and their specialty teeth whitening products are quickly lapped up. Lately however, strategic recommendations from Dental Associations and hearty approvals from Doctors are adding to the bonhomie.

The Challenges- Of Dummies, Quacks & Safety

So, is the worldwide teeth whitening market invincible? Apparently, not. Counterfeit dental whitening products are common, as are the various safety concerns about the strong whitening agents harming the teeth enamel. Then there is the assortment of dental kiosks and smalltime undertakings that are indulged in teeth whitening practices without regulation or actual dentists in their ranks. While pointing to the popularity of teeth whitening establishments- it also rings some serious alarm bells.

The Future- Big Brands Rule an Expanding Market

The demand for professionals, establishments and evolving practices dealing with teeth whitening is surging. Manufacturers are aware of the changing lifestyle of their target audience and are offering teeth whitening products that are cost-effective, impactful and easy to procure. The associated promotional budgets are ginormous and the latest technologies are speeding up innovation, production and dispersal of the choicest teeth whitening systems.

It’s such a good time to be alive, and flashing that smile, isn’t it?

With confirmed acceleration across the growth charts and a consistent CAGR through 2017-2021, the global teeth whitening market is a haven of potential and opportunities. While the local manufacturers will compete and maybe dent some economic aspirations, the dominant stance will always be exhibited by the big boys- Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson and P&G. As long as there shall be dates to attend, interviews to conquer, relationships to build and smiles to be flashed, the teeth whitening market will effectively go from strength to strength.

The Technavio Advantage- Pointing to your Potential

Did all that promise put a happy smile on your face? Technavio’s comprehensive market research and analysis report will discuss all the important facets of this fast improving specialty and educate you about your own potential and opportunities. You could explore the possibilities by downloading a FREE sample copy or by asking us to customize the report to suit your express requirements and limitations. Finding your niche was never this simple.

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