With the sudden boom in population in both developing as well as developed countries, the consumer’s laundry care needs are on the rise. Consequently, the international market landscape for laundry care is majorly driven by innovation in terms of packaging and technologically advanced laundry care products. Vendors in the global laundry care space are experimenting with fragrances, natural ingredients and other ways to enhance their product’s effectiveness.
On the other hand, the notion that liquid detergent is a luxury is gradually shifting with the increase in awareness regarding the benefits of liquid detergents and its usage, and the rise in customer’s disposable income leading to higher penetration of liquid detergent products in households, globally. The global liquid detergent market is on a growing spree and is predicted to be profitable with a high CAGR during the forecast period (2017-21). Internationally, the Americas account for more than 40 percent share followed by the APAC region accounting for nearly one-fourth of the total market share.
Liquid Detergent – Easy to Pour, Wash and Rinse!
The liquid detergent products are gaining popularity. Due to the increasing need to lead a healthy life and concerns regarding the global environment and its sustainability, vendors are driven to manufacture products using eco-friendly practices. Eco friendly or green products are made of natural substances void of chemicals, artificial additives and other synthetics. Manufacturers are producing these products in order to have bio-degradable components such as natural washing soda, mineral based surfactants and plant based enzymes
Consumers are increasingly turning towards concentrated liquid detergents with different packaging and SKUs. Vendors are pushing the demand for such products as they take up less space per unit, they can be easily transported in higher quantities, reduces fuel consumption and transported costs.
Vendors have introduced newer products with different packaging options to provide increased convenience to consumers and increase brand visibility. Packaging options like squirt bottles, sachets, stain eraser ball, etc. are gaining popularity enabling higher purchase of liquid detergent products among end-users.
The Who’s Who of The Liquid Clan
The liquid detergent market, globally, is populated by a handful of international players, but faces tough competition from small and mid-size vendors. These vendors must devise strategies to survive this competition by distinguishing their product and service offerings through a clear and unique value proposition, thereby, creating a sustainable competitive advantage. The vendors in this global market are as follows,
- Church & Dwight
- Henkel
- P&G
- The Clorox Company
- Unilever
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