Infotainment Systems – Powering Commercial Vehicles

A long drive away from the maddening crowd of the city is perhaps the idea of a perfect vacation for most of us. Steve too belongs to this particular tribe who prefer being behind the wheels. But, he did not know what he was missing out on until he discovered the new infotainment system for vehicles. Sleek, ultra-modern, and loaded with smart technology, automotive infotainment has changed Steve’s idea of a perfect long drive.

Infotainment – More of information, less of entertainment?

While many among us believe that information and entertainment cannot be merged; there are a lot many who think integrating both the aspects in a vehicle can be a bit crazy. But trust our market analysts when they say that in-vehicle infotainment (IVI) is one of the best innovations in the automotive industry. A perfect mix of information, connectivity, and entertainment systems, IVI is a standard feature in most passenger cars today.

Unlike the standard concept, automotive infotainment is far more than just information and entertainment. Rather it is a balanced synthesis of technology and telematics to provide a safe, chic, and passenger-friendly in-car experience. Better navigation, integration with the smartphones, and the resultant reduction in insurance costs are some of the major advantages of IVI.

Why do commercial vehicles need infotainment?

After being a major hit in the passenger cars segment, several OEMs thought of experimenting with infotainment systems in commercial vehicles as well. Varied components of the on-board infotainment system help when vehicles break down, or track the speedy delivery of shipments. Being an option to segregate oneself from the competition, most OEMs gladly pushed for the inclusion of infotainment systems in their commercial vehicles.

The merging of infotainment in commercial vehicles seems to be quite fruitful. This can be understood from the latest report from Technavio which shows how the market for commercial vehicle infotainment system has been booming over the past few years. Research analysts predict that by the year 2021, the global market will grow at a CAGR of 13%. Demand for better fleet management solutions, the popularity of open-source platforms, and development of HUDs seem to be the chief drivers of infotainment systems for commercial vehicles.

Over the years, technology has become an integral part of our lives. Whether it be for personal communication, or running a business successfully, the physical barriers have been minimized hugely through intelligent use of technology. The in-vehicle infotainment system is one of the latest positives in the move towards better human-machine interface. Even though challenges like high cost of fleet tracking and the threat of security breaches are yet to be addressed, the future of commercial vehicle infotainment system seems to be quite bright.

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