Everyone loves biscuits as a snack whenever they just want to grab a quick bite; however, consumers are more concerned about its health benefits. The global biscuit market is growing at a steady rate of 4 plus percent and it can be attributed to various factors like urbanization, increase in demand for convenience food products, increase in disposable income, etc. However, consumers are actively seeking out healthy snack options in the form of – High-fiber biscuits. They are available in different variants such as oats, wheat grain, whole wheat and multi-grain.
Reasons for Sudden Surge of High Fiber Biscuits – Go Healthy!
With the increase in awareness and growing concerns about health, people are opting for high-fiber biscuits instead of their normal counterparts. The reasons for the sudden surge in market demand are the conscious efforts to control appetite, blood sugar and cholesterol levels and as a result of trying to maintain their body weight. The global high fiber biscuits Market will witness a surge past the 6% mark, with the Americas grabbing the bigger share of the proverbial pie. Internationally, the consumers are turning towards sugar free high fiber biscuits that are available within a reasonable price range and combine convenience with naturalness in the product.
Going the Healthy Way – Road Blocks Ahead
The key players in the global market, AVI, Mondelez International, Pladis and Parle Products have adopted several strategies to refrain from turning into a ‘me-too’ brand in the market. According to this highly comprehensive industry report from Technavio, there are a few road blocks that can impede the growth of the high fiber biscuits market, worldwide. While manufacturing or processing raw materials, certain defects in the product may endanger the consumer and/or pose as a threat to the manufacturer. This will result in product recall, which in turn affects the brand image.
High on Fiber – One Bite at a Time
The Global High Fiber Biscuits Market is intensely competitive due to the presence of several vendors who compete to create a unique value proposition to their customers. In this pursuit, there are some encouraging and profitable developments to look forward to in the next four years.
- New product launches in terms of variants, taste, flavors, taste and new combinations are going to drive the global biscuit market.
- The vendors in the market are increasingly investing in marketing initiatives such as packaging and promotion to entice the consumers.
All in all, the future seems bright for this healthy snack option as well as for the global biscuit market, one bite at a time.
Source the Advantage – Comprehensive Market Research Report
Our experienced analysts at Technavio, the market research company, have compiled an all-inclusive market research study that forecasts a profitable stint for the high fiber biscuit market through 2017-21. To know more, download the FREE samples or even better, ask for a made-to-order report.
Go on, take a leap of faith and discover all that is there to know about the Global High Fiber Biscuits Market
