High adoption of cloud computing services has also triggered the need for cost-effective disaster recovery solutions. It is in this context that data protection as a service (DPaaS) is being sought after by a number of organizations. Whether in the case of a multinational company or an SME, traditional backup solutions have become obsolete. On the other hand, what makes DPaaS an apt solution is that not only does it reduce the chances of data loss; but it also enables easy compliance with the storage requirements.
When analyzed from a geographical perspective, industry experts at Technavio have found that the Americas, APAC, and EMEA are witnessing steady growth in the DPaaS market. In 2015, the Americas held the largest share of the market. At the same time, APAC is expected to witness immense demand for DPaaS in the next five years.
Why will APAC witness a rising demand for DPaaS?
One major reason behind the exceptional growth of the DPaaS market is the increased adoption of cloud-computing and the need for data center infrastructure management (DCIM). Big Data, IoT, and virtualization have no doubt streamlined the entire workflow of an organization. But these technical advancements have also increased the complexity of the data center environment. DPaaS along with DCIM help in the optimal utilization of IT resources in a data center and enable operations managers to allocate resources for functionality.
The second major reason for the rising demand for DPaaS in APAC is the increased demand for improved service delivery and omnichannel customer care. In fact, not only has the demand for DPaaS witnessed a rise, but organizations are also looking for contact center market services to achieve this goal. Avaya, Cisco, Genesys, and Huawei Technologies are some of the primary contact center services vendors and their market in the APAC region is expanding significantly.
Lastly, with government organizations in APAC establishing data centers for their operations, data security has become an even more critical issue. Thus data center construction and DPaaS go hand-in-hand. DPaaS not only eases the data backup and archiving process, but also reduces the risk of data loss and non-compliance to storage requirements.
At the global level, the market for DPaaS is a highly fragmented one. In a bid to broaden their customer base, mergers and acquisitions have become a primary strategy adopted by major vendors like Amazon Web Services, HP, IBM, and Commvault. Increased competition in the market has also led to innovations and the use of better delivery models for DPaaS. Market analysts predict that by 2020, APAC will witness consolidation in the DPaaS market.
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